Foundations of Sustainable Marketing, Ethics and Consumer Behaviour
The module ..
List of Abbreviations
AI: Artificial Intelligence
DS: Data Science
DT: Digital Transformation
KM: Knowledge Management
UN: United Nations
PPP: Public-Private Partnership
SD: Sustainable Development
SDGs: Sustainable Development Goals
STI: Science, Technology and Innovation
VNR: Voluntary National Reviews
01
SESSION
Introduction to the Module, Evolution and principles of sustainable marketing
Professor Allam Ahmed
London – UK
02
SESSION
The triple bottom line and stakeholder theory
03
SESSION
Ethical frameworks in marketing and corporate responsibility
04
SESSION
Sustainable consumption and changing consumer values
05
SESSION
Behavioural drivers of pro-environmental and ethical consumption
06
SESSION
Cultural, social and psychological influences on sustainable consumer behaviour
07
SESSION
Greenwashing, transparency and consumer trust
08
SESSION
Circular economy concepts and implications for marketing
09
SESSION
Sustainability challenges: climate change, resource scarcity and social inequality
10
SESSION
Role of marketing in advancing the United Nations Sustainable Development Goals
11
SESSION
Responsible communication and sustainability messaging
12
SESSION