Strategic Sustainable Marketing, Innovation and Responsible Business Practice
The module ..
List of Abbreviations
AI: Artificial Intelligence
DS: Data Science
DT: Digital Transformation
KM: Knowledge Management
UN: United Nations
PPP: Public-Private Partnership
SD: Sustainable Development
SDGs: Sustainable Development Goals
STI: Science, Technology and Innovation
VNR: Voluntary National Reviews
01
SESSION
Introduction to the Module, Strategic marketing planning for sustainability
Professor Allam Ahmed
London – UK
02
SESSION
Sustainable value proposition design and competitive advantage
03
SESSION
ESG (Environmental, Social and Governance) integration in marketing strategy
Dr Khalid Hasan
Toronto – Canada
04
SESSION
Sustainable branding, positioning and reputation management
Dr Khalid Hasan
Toronto – Canada
06
SESSION
Business models for sustainability (including circular and sharing economy models)
07
SESSION
Sustainable supply chain management and value chain integration
08
SESSION
Stakeholder engagement and co-creation of value
09
SESSION
Governance, accountability and ethical leadership
10
SESSION
Impact measurement, sustainability metrics and reporting (e.g. Global Reporting Initiative frameworks)
11
SESSION
Risk management and resilience in sustainable business
12
SESSION
Digital tools supporting sustainability (e.g. data for impact tracking)
13
SESSION