Sustainable Healthcare Marketing, Ethics and Patient Behaviour
The module ..
List of Abbreviations
AI: Artificial Intelligence
DS: Data Science
DT: Digital Transformation
KM: Knowledge Management
UN: United Nations
PPP: Public-Private Partnership
SD: Sustainable Development
SDGs: Sustainable Development Goals
STI: Science, Technology and Innovation
VNR: Voluntary National Reviews
01
SESSION
Introduction to the Module, Principles of Sustainable Healthcare Marketing and Value Creation
Professor Allam Ahmed
London – UK
02
SESSION
Ethical Frameworks in Healthcare Marketing (NHS, GMC, WHO guidelines)
03
SESSION
Patient-Centred Care and Shared Decision-Making
04
SESSION
Behavioural Science and Health Behaviour Change Models (e.g. COM-B, nudge theory)
05
SESSION
Health Literacy and Communication Strategies
06
SESSION
Cultural Competence and Inclusive Healthcare Marketing
07
SESSION
Addressing Health Inequalities and Social Determinants of Health
08
SESSION
Trust, Transparency, and Reputation in Healthcare Communication
09
SESSION
Digital Health Communication and Misinformation Management
10
SESSION
Privacy, Consent, and Data Ethics in Patient Engagement
11
SESSION
Social Marketing for Public Health Campaigns
12
SESSION
Patient Experience, Satisfaction, and Engagement Metrics
13
SESSION
Branding and Identity in Healthcare Organisations
14
SESSION
Sustainability and Ethical Consumption in Healthcare Services
15
SESSION