Strategic Sustainable Marketing in Healthcare: Innovation and Responsible Business Practice
The module ..
List of Abbreviations
AI: Artificial Intelligence
DS: Data Science
DT: Digital Transformation
KM: Knowledge Management
UN: United Nations
PPP: Public-Private Partnership
SD: Sustainable Development
SDGs: Sustainable Development Goals
STI: Science, Technology and Innovation
VNR: Voluntary National Reviews
01
SESSION
Introduction to the Module, Strategic Marketing Planning in Healthcare Organisations
Professor Allam Ahmed
London – UK
02
SESSION
Value-Based Healthcare and Outcomes-Driven Strategy
03
SESSION
Innovation in Healthcare Services and Delivery Models
04
SESSION
Digital Transformation in Healthcare Marketing (AI, telehealth, data platforms)
05
SESSION
ESG (Environmental, Social, Governance) Integration in Healthcare Strategy
06
SESSION
Sustainable Business Models in Healthcare Systems
07
SESSION
Stakeholder Mapping and Multi-Agency Collaboration (public, private, third sector)
08
SESSION
Market Access, Commissioning, and Healthcare Policy Environment
09
SESSION
Competitive Strategy in Global Healthcare Markets
10
SESSION
Service Design and Patient Journey Mapping
11
SESSION
Brand Strategy and Positioning in Healthcare Markets
12
SESSION
Partnerships, Alliances, and Ecosystem Thinking in Healthcare
13
SESSION
Measuring Impact: KPIs, Health Outcomes, and Social Value
14
SESSION
Risk Management and Governance in Healthcare Strategy
15
SESSION