Foundations of Sustainable Digital Marketing, Ethics and Consumer Behaviour
The module ..
List of Abbreviations
AI: Artificial Intelligence
DS: Data Science
DT: Digital Transformation
KM: Knowledge Management
UN: United Nations
PPP: Public-Private Partnership
SD: Sustainable Development
SDGs: Sustainable Development Goals
STI: Science, Technology and Innovation
VNR: Voluntary National Reviews
01
SESSION
Introduction to the Module, Evolution and principles of sustainable digital marketing
Professor Allam Ahmed
London – UK
02
SESSION
The triple bottom line, stakeholder theory, and digital ecosystems
03
SESSION
Ethical frameworks in digital marketing, data ethics, and corporate responsibility
04
SESSION
Sustainable consumption in digital marketplaces and changing consumer values
05
SESSION
Behavioural drivers of pro-environmental and ethical consumption in online environments
06
SESSION
Cultural, social, and psychological influences on sustainable digital consumer behaviour
07
SESSION
Greenwashing, digital transparency, and building consumer trust online
08
SESSION
Circular economy concepts and implications for e-commerce and digital marketing
09
SESSION
Sustainability challenges: climate change, resource scarcity, and social inequality in the digital economy
10
SESSION
Role of digital marketing in advancing the United Nations Sustainable Development Goals (SDGs)
11
SESSION
Responsible digital communication, content strategy, and sustainability messaging
12
SESSION
Regulatory and policy environment in digital marketing, including data protection and consumer rights
13
SESSION
E-commerce models (B2C, B2B, C2C, D2C) and their sustainability implications
14
SESSION