Strategic Sustainable Digital Marketing, Innovation and Responsible Business Practice
The module ..
List of Abbreviations
AI: Artificial Intelligence
DS: Data Science
DT: Digital Transformation
KM: Knowledge Management
UN: United Nations
PPP: Public-Private Partnership
SD: Sustainable Development
SDGs: Sustainable Development Goals
STI: Science, Technology and Innovation
VNR: Voluntary National Reviews
01
SESSION
Introduction to the Module, Strategic digital marketing planning for sustainability
Dr Khalil Alagha
University of Hull (London – UK)
02
SESSION
Sustainable digital value proposition design and competitive advantage
03
SESSION
ESG (Environmental, Social and Governance) integration in digital marketing strategy
04
SESSION
Sustainable branding, digital positioning, and online reputation management
05
SESSION
Innovation in sustainable digital products, services, and platforms
06
SESSION
E-commerce strategies for sustainable growth and responsible consumption
07
SESSION
Digital business models for sustainability (including platform, circular, subscription, and sharing economy models)
08
SESSION
Sustainable supply chain management, transparency, and digital value chain integration
09
SESSION
Role of start-ups and entrepreneurial ventures in driving sustainable digital innovation
10
SESSION
Stakeholder engagement, digital communities, and co-creation of value
11
SESSION
Governance, accountability, and ethical leadership in digital organisations
12
SESSION
Impact measurement, sustainability metrics, and digital reporting (e.g. ESG dashboards, Global Reporting Initiative frameworks)
13
SESSION
Risk management, cybersecurity, and resilience in sustainable digital businesses
14
SESSION
Digital tools and technologies supporting sustainability (e.g. AI, big data, blockchain for traceability and impact tracking)
15
SESSION