Strategic Halal Marketing Management, Branding and Value Chain Integration
The module ..
List of Abbreviations
AI: Artificial Intelligence
DS: Data Science
DT: Digital Transformation
KM: Knowledge Management
UN: United Nations
PPP: Public-Private Partnership
SD: Sustainable Development
SDGs: Sustainable Development Goals
STI: Science, Technology and Innovation
VNR: Voluntary National Reviews
01
SESSION
Introduction to the Module, Strategic marketing planning in halal industries
02
SESSION
Halal branding, positioning and brand authenticity
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)
03
SESSION
Developing the halal marketing mix (product, price, place, promotion)
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)
04
SESSION
Halal supply chain management and integrity assurance
05
SESSION
Value chain integration and logistics in halal industries
06
SESSION
Leadership and organisational capabilities in halal enterprises
07
SESSION
Governance, compliance and risk management in halal businesses
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)
08
SESSION
Innovation and new product/service development in halal markets
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)
09
SESSION
Market entry strategies and global expansion of halal brands
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)
10
SESSION
Sustainability and ethical business practices in halal value chains
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)