Marketing
WASD has a long and distinguished history of advancing sustainable development (SD) through research, policy engagement, capacity building, and international collaboration. Building on this legacy, WASD has become a trusted consultancy provider supporting governments, institutions, and organisations in addressing strategic and operational challenges. Through its specialist institute, LISD, WASD delivers expert Marketing Consultancy services to help organisations strengthen market positioning, enhance visibility, and achieve sustainable growth. Marketing is essential in today’s highly competitive and rapidly evolving environment, where organisations must engage increasingly diverse audiences, respond to changing consumer behaviour, and differentiate themselves in crowded markets. Effective marketing is critical for building brand value, attracting customers, and sustaining long-term organisational success. Strong marketing strategies improve market reach, customer engagement, brand reputation, revenue generation, and competitive advantage. They also support better communication, stronger stakeholder relationships, and more effective positioning in local and global markets. Through our consultancy, WASD and LISD support organisations in developing marketing strategies, branding frameworks, market research, digital marketing plans, stakeholder engagement strategies, and performance measurement systems. We help clients align marketing activities with strategic goals and market opportunities. Our services are distinguished by an interdisciplinary, research-led approach delivered by world-class experts with extensive international experience in marketing, strategy, communications, and organisational development. This enables WASD and LISD to provide tailored, practical, and high-impact consultancy solutions that help organisations strengthen visibility, expand reach, and achieve lasting market success.
Allam is a Professor of Knowledge Management and Sustainable Development; Founding President of World Association for Sustainable Development (WASD) (2003); Founding Director of SDGs Universities International Initiative (SDGsUNI) (2020) Founding Director of Middle Eastern Knowledge Economy Institute (MEKEI) (2012); Founder, in collaboration with the UNESCO Chair on Transfer of Technology...
Teaching and Research
Advisory and Consultancy
View ProfilePROFESSOR PHILIP KOTLER—widely regarded as the "Father of Modern Marketing"—is an acclaimed American marketing author, consultant, and professor emeritus. He served as the S.C. Johnson Distinguished Professor of International Marketing (Emeritus), Kellogg School of Management, Northwestern University. Known for popularizing the concept of the marketing mix, Kotler has authored over...
Teaching and Research
Advisory and Consultancy
View ProfileBeverlee B. Anderson has been an academician for most of her life. After being awarded Professor Emerita status by California State University San Marcos, she has continued to expand her knowledge through continuing education and theoretical and applied research primarily in the fields of business. Recently she completed a four-year...
Teaching and Research
Advisory and Consultancy
View ProfileProf. Roubina T D Juwaheer hold a B. Com (First Class), MBA (Marketing-First Class) and PhD holder in service quality and customer care. She is currently a Professor of Marketing at the Department of Management, Faculty of Law and Management. She served as the Pro Vice- Chancellor (Planning and Resources)...
Teaching and Research
Advisory and Consultancy
View ProfileJoseph Ntayi is a Professor at Makerere University Business School and served as the former Dean of the Faculty of Economics, Energy, and Management Sciences at Makerere University Business School (MUBS), a position he relinquished in July 2023. Prior to this, he held several notable positions within the institution, including...
Teaching and Research
Advisory and Consultancy
View ProfileProf. Dr. Arshi Naim is recognized among the Top 2% Scientists globally by Stanford University and Elsevier, is a distinguished academic with over 23 years of experience in business management, digital marketing, higher education, quality assurance, and academic leadership. She holds a Ph.D. in Business Management, an MBA in Marketing...
Teaching and Research
Advisory and Consultancy
View ProfileProfessor Khalid Hasan is a Canadian marketing scholar, author, and researcher specializing in sustainability, global strategy, and market research. A Harvard-trained strategist, he holds a PhD and MBA and focuses on integrating business innovation with social impact across people, planet, and prosperity. He has authored, co-authored, and edited seven books, including...
Teaching and Research
Advisory and Consultancy
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Dr Ibrahim Alfaki (UAE) is an Associate Professor of statistics in the Department of Statistics and Business Analytics at the United Arab Emirates University (UAEU). His research focuses on applied econometrics, spatial and statistical modeling, and data-driven policy analysis, with particular applications in road safety systems, economic and financial analytics, and the measurement of knowledge-based economies. His work emphasises the use of quantitative and data analytics methods, such as time series and econometric modeling, to support evidence-based decision-making and institutional performance evaluation. Professor Alfaki has contributed to national policy research, including the UAE Human Development Reports, in collaboration with government and international organizations. He has also served on the Scientific Committee of the Abu Dhabi Statistics Centre. In addition, he is a member of editorial advisory boards of several international journals, including WJEMSD, WJSTSD, and IJIKMMENA. His work reflects a sustained contribution to statistical applications in sustainable development and public policy.