Public Health (PH)

WASD has a long and distinguished history of promoting sustainable development (SD) through research, policy engagement, capacity building, and international collaboration. Over the years, WASD has developed into a trusted consultancy provider, supporting institutions, governments, and organisations in addressing complex global challenges. Through its specialist institute (LISD), WASD offers expert consultancy services to strengthen PH systems and improve health outcomes across communities and nations. PH is more important than ever in today’s interconnected and rapidly changing world. Rising health inequalities, emerging diseases, ageing populations, climate-related health risks, and pressure on healthcare systems require stronger, more resilient public health strategies. Effective public health systems are essential for protecting populations, improving quality of life, and supporting sustainable social and economic development. Investing in PH enables countries and organisations to prevent disease, promote wellbeing, strengthen health security, and reduce long-term healthcare costs. It also enhances workforce productivity, social stability, and national resilience, making it a critical pillar of sustainable development and public policy. Through our consultancy, WASD and LISD support countries and organisations in developing PH strategies, health system strengthening plans, policy frameworks, capacity-building programmes, research initiatives, and community health interventions. We help clients design evidence-based, inclusive, and sustainable solutions tailored to local and national priorities. What makes our services unique is our interdisciplinary and strategic approach, combining expertise in health, sustainability, policy, education, and institutional development. Our consultancy is delivered by world-class public health experts, academics, and practitioners with extensive international experience. This enables WASD and LISD to provide tailored, high-impact solutions that help organisations and governments build stronger, more resilient, and future-ready public health systems.

Prof. Allam Ahmed (Founding President WASD) UK

Allam is a Professor of Knowledge Management and Sustainable Development; Founding President of World Association for Sustainable Development (WASD) (2003); Founding Director of SDGs Universities International Initiative (SDGsUNI) (2020) Founding Director of Middle Eastern Knowledge Economy Institute (MEKEI) (2012); Founder, in collaboration with the UNESCO Chair on Transfer of Technology...

Teaching and Research

AI, Data Science & SustainabilityLeadership, Public Policy & SustainabilityHealthcare LeadershipHealthcare Marketing & SustainabilityDigital Marketing & SustainabilityDigitalisation & SustainabilityWomen Leadership & SustainabilityMarketing & SustainabilityHalal Marketing & SustainabilityIslamic Digitalisation & SustainabilityBusiness AdministrationSustainability, Diplomacy & UNPublic Health & SustainabilityClimate Change, Policy & Sustainability

Advisory and Consultancy

Sustainable DevelopmentSustainable Development GoalsVoluntary National ReviewsClimate ChangeHigher EducationE-LearningDigitalisationDigital TransformationArtificial IntelligenceKnowledge ManagementHealth and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic PolicyBusiness and ManagementMarketing
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Philip Luce (Cromwell Hospital) UK

Philip Luce Chief Executive Officer, Cromwell Hospital, Former Director of Bupa's Nationwide Network of Health and Dental Centres UK. Philip started his career at Cromwell Hospital in 2011 as the Cardiology & Medical Directorate Manager, before becoming Operations Director a couple of years later – heading up the refurbishment of all wards,...

Teaching and Research

Leadership, Public Policy & SustainabilityHealthcare LeadershipBusiness AdministrationPublic Health & Sustainability

Advisory and Consultancy

Health and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic PolicyBusiness and Management
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Dr Nisrine Slitine (Institute of Advanced Paramedical and Health Studies) Morocco

Nisrine Sounny Slitine has always been attentive to the needs of the Moroccan society. As a doctor with a great entrepreneurial spirit, she quickly became aware of the importance of paramedical professions in the provision of health care at the national level, and the great deficit that the Kingdom knows...

Teaching and Research

Healthcare LeadershipWomen Leadership & SustainabilityPublic Health & SustainabilityObstetric & Gynaecological Ultrasound

Advisory and Consultancy

Higher EducationHealth and WellbeingHealthcare LeadershipPublic HealthDiagnostic Radiology
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Dr Emad AlJaaly (Imperial College Healthcare NHS Trust) UK

Mr. Emad AlJaaly is a distinguished consultant cardiac and minimally invasive surgeon based at Imperial College Healthcare NHS Trust, in the Hammersmith Hospital. With an impressive career spanning over two decades in the United Kingdom and more than a decade internationally, he stands out as a refined surgeon, a confident...

Teaching and Research

Healthcare LeadershipPublic Health & Sustainability

Advisory and Consultancy

Health and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic Policy
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Claire Hook (Imperial College Healthcare NHS Trust) UK

Claire Hook Chief Operating Officer and Deputy Chief Executive, Imperial College Healthcare NHS Trust. Claire joined the Trust in 2013 as divisional director of operations for medicine and integrated care, before moving into the executive team as director of operational performance in January 2019. In July 2021, Claire was appointed chief...

Teaching and Research

Leadership, Public Policy & SustainabilityHealthcare LeadershipWomen Leadership & SustainabilityPublic Health & Sustainability

Advisory and Consultancy

Health and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic Policy
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Prof. Muhammad Aziz Rahman (Federation University) Australia

Professor Dr Muhammad Aziz Rahman is an experienced academic, a medical doctor and a public health professional. Following completion of medical graduation (MBBS), he completed his post-graduation in Public Health (MPH, PhD). Currently, he is working as the Associate Dean of Research at the Institute of Health and Wellbeing and...

Teaching and Research

Leadership, Public Policy & SustainabilityHealthcare LeadershipIslamic Digitalisation & SustainabilityPublic Health & Sustainability

Advisory and Consultancy

Sustainable DevelopmentSustainable Development GoalsHigher EducationHealth and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic Policy
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Dr Mayada Abu Affan (Director of Public Health) UK

Dr. Mayada Abu Affan is the Interim Director of Public Health at Hammersmith and Fulham Council. She was the Former Director of Public Health and Wellbeing and Consultant in Public Health with Dudley Local Government leading on maternal and child health, reproductive health, healthy ageing and the lead for Public Heath training...

Teaching and Research

Leadership, Public Policy & SustainabilityHealthcare LeadershipWomen Leadership & SustainabilityPublic Health & Sustainability

Advisory and Consultancy

Health and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic Policy
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Prof. Caroline Ayad (Sudan University of Science & Technology) Sudan

Prof. Dr. Caroline Edward Ayad Khilla, the Professor of Diagnostic Radiology at College of Medical Radiological Science -Sudan University of Science and Technology Born in 1975. She is the Secretary of Academic Affairs- Sudan University of Science and Technology. In 1997 she was awarded the B.Sc. in Diagnostic Radiological Technology,...

Teaching and Research

Women Leadership & SustainabilityPublic Health & SustainabilityObstetric & Gynaecological Ultrasound

Advisory and Consultancy

Higher EducationHealth and WellbeingHealthcare LeadershipPublic HealthDiagnostic Radiology
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Dr Andrew Chukwuemeka (Imperial College Healthcare NHS Trust) UK

Mr Andrew Chukwuemeka Consultant Cardiothoracic Surgeon and Hospital Medical Director – Hammersmith Hospital, Imperial College Healthcare NHS Trust. He qualified from the University of London (St Thomas' Hospital Medical School) in 1992 and trained in London (Royal Brompton, Hammersmith, Guy's and St Thomas, King's College hospitals). He completed a fellowship at the University...

Teaching and Research

Leadership, Public Policy & SustainabilityHealthcare LeadershipPublic Health & Sustainability

Advisory and Consultancy

Health and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic Policy
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Dr Joyce Capelli (Instituto Melhores Dias) Brazil

President and executive director of Instituto Melhores Dias, expert in the formation of collaborative public-private partnerships that leverage the unique skills and resources of corporations, government and community groups to sustain vital education, health and community development programs in Brazil and other countries. Degree in dental sciences, master’s in dentistry,...

Teaching and Research

Leadership, Public Policy & SustainabilityHealthcare LeadershipWomen Leadership & Sustainability

Advisory and Consultancy

Sustainable DevelopmentSustainable Development GoalsHigher EducationHealth and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic Policy
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Dr Muna Abdel Aziz (Former Director of Public Health Manchester) UK

Dr Muna Abdel Aziz is a retired Director of Public Health in the UK who now freelances as an Executive Coach and Mentor. She is a Fellow of the global Institute of Leadership, a Fellow of the Faculty of Public Health UK, and the International CPD Adviser for the Faculty. Together with...

Teaching and Research

Leadership, Public Policy & SustainabilityHealthcare LeadershipIslamic Fintech & SustainabilityWomen Leadership & SustainabilityPublic Health & Sustainability

Advisory and Consultancy

Sustainable DevelopmentHealth and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic Policy
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Dr Andrew Murray (Antelope Health) UK

Andy earned his PhD from the University of Aberdeen and completed postdoctoral training at Columbia University. In 2016, he established his neuroscience lab at the Sainsbury Welcome Centre, UCL, and pioneered technologies at the intersection of neuroscience and biotechnology. As Founder and CEO of Sania Therapeutics, he led the company...

Teaching and Research

Healthcare LeadershipPublic Health & Sustainability

Advisory and Consultancy

Health and WellbeingHealthcare LeadershipPublic Health
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Dr Christian Ehiobuche (Stockton University) USA

Dr. Christian Ehiobuche is currently the Chair of Stockton University’s MBA in Healthcare Administration & Leadership program. With over 15 years of college-level teaching experience. He has published 8 books, over 50 peer-review journal publications, and multiple awards for excellence in teaching and scholarship As a consultant, Chris Ehiobuche has an...

Teaching and Research

Leadership, Public Policy & SustainabilityHealthcare LeadershipBusiness AdministrationPublic Health & Sustainability

Advisory and Consultancy

Sustainable DevelopmentHigher EducationHealth and WellbeingHealthcare LeadershipPublic HealthBusiness and Management
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Dr Ihab Tewfik (University of Westminster) UK

Ihab is a Registered Nutritionist and UNICEF-UN consultant with significant expertise in planning, implementing and evaluating sustainable public health nutrition intervention programmes at population level. Ihab has developed an independent research career that underpins the pivotal role of medical nutrition in regulating complications of chronic diseases through Tailored Functional Recipes...

Teaching and Research

Leadership, Public Policy & SustainabilityHealthcare LeadershipPublic Health & Sustainability

Advisory and Consultancy

Sustainable DevelopmentSustainable Development GoalsHigher EducationHealth and WellbeingHealthcare LeadershipPublic HealthPolicy and StrategyPublic Policy
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Dr Manal Elnour (SMC Healthcare Hospital) KSA

With more than 12 years in Saudi Arabia, Dr Manal is currently working as Diagnostic Radiologist and Fetomaternal Sonolgest. She completed a Bachelor of Medicine from the University of Gezira in Sudan as well as Master Degree on Diagnostic Radiology. She recently completed successfully OBE and Gynae Ultrasound Diploma, American...

Teaching and Research

Healthcare LeadershipWomen Leadership & SustainabilityPublic Health & SustainabilityObstetric & Gynaecological Ultrasound

Advisory and Consultancy

Health and WellbeingHealthcare LeadershipPublic HealthDiagnostic Radiology
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Professor Muhammad Aziz Rahman (Melbourne - Australia) is an experienced academic, a medical doctor and a public health professional. Following completion of medical graduation (MBBS), he completed his post-graduation in Public Health (MPH, PhD). Currently, he is working as the Associate Dean of Research at the Institute of Health and Wellbeing and the Professor of Public Health at Federation University Australia in Melbourne. Professor Rahman has been working in the areas of public health research and teaching for more than 20 years, both in Australian and international settings. He has an excellent track record of providing leadership in completing different research and community projects successfully, focusing on different aspects of public health, securing funding, producing high-quality research publications, supervising higher degree research students, assisting in capacity building and providing supportive supervision to the early/mid-career researchers and collaborating successfully with experienced researchers. Professor Rahman has published more than 200 research papers in multidisciplinary journals with more than 135,000 citations. Due to his extraordinary track record of research citations, he has been ranked amongst the world’s top 2% scientists for the last five years (2020-25), ranking done by Elsevier BV and Stanford University, USA. He has contributed to generating over $13 million in funding in his professional career. He has extensive international research collaborations with over 25 countries and has successfully led several multi-country research projects with significant outputs. Professor Rahman is also actively engaged with professional communities through different leadership roles. He is the Vice President at the Public Health Association of Australia (PHAA), the largest organisation for public health professionals in Australia.
Dr Nisrine Slitine (Morocco) has always been attentive to the needs of the Moroccan society. As a doctor with a great entrepreneurial spirit, she quickly became aware of the importance of paramedical professions in the provision of health care at the national level, and the great deficit that the Kingdom knows in this matter. As a result, Dr Nisrine went into the business world, before supporting her doctoral thesis, and enrolled in the continuing education cycle of the Institut Supérieur de Commerce et d'Administration des Entreprises (ISCAE), a Business Management specialty, in order to equip itself with all the tools necessary to meet this crucial need that it has identified in the paramedic market.
Professor Allam Ahmed (London - UK) is a Professor of Knowledge Management and Sustainable Development; Co-Founder of SMART KM MODEL: An Integrated Knowledge Management Framework for Organizational Excellence and led the implementation of the first of its kind in the Middle East and North Africa Knowledge Management Framework Musharaka. Founding President of WASD; SDGs Universities Initiative; Middle Eastern Knowledge Economy Institute; Fellow Faculty of Public Health, UK; Fellow Chartered Institute of Marketing, UK; and Fellow Academy of World Business, Marketing and Management Development, Australia. Prior to QMUL, Prof. Ahmed spent 15 years at the University of Sussex Science Policy Research Unit (1st science and policy think tank in the UK) where he established and led Sussex’s most successful postgraduate programme MSc International Management.
Dr Ibrahim Alfaki (UAE) is an Associate Professor of statistics in the Department of Statistics and Business Analytics at the United Arab Emirates University (UAEU). His research focuses on applied econometrics, spatial and statistical modeling, and data-driven policy analysis, with particular applications in road safety systems, economic and financial analytics, and the measurement of knowledge-based economies. His work emphasises the use of quantitative and data analytics methods, such as time series and econometric modeling, to support evidence-based decision-making and institutional performance evaluation. Professor Alfaki has contributed to national policy research, including the UAE Human Development Reports, in collaboration with government and international organizations. He has also served on the Scientific Committee of the Abu Dhabi Statistics Centre. In addition, he is a member of editorial advisory boards of several international journals, including WJEMSD, WJSTSD, and IJIKMMENA. His work reflects a sustained contribution to statistical applications in sustainable development and public policy.

Dr Muna Abdel Aziz (Manchester - UK) is a Former Director of Public Health in the UK who now freelances as an Executive Coach and Mentor. She is a Fellow of the global Institute of Leadership, a Fellow of the Faculty of Public Health UK, and the International CPD Adviser for the Faculty. Muna continues to engage globally on initiatives that affect countries and regions with a special interest in maternal and child health, public health information systems, and mobile health. Re-elected by the UK Faculty of Public Health to the role of International CPD Adviser, and previously Training Programme Director for Public Health Specialty in Cheshire and Merseyside, Muna retains her passion for education and continuing professional development. She firmly believes that system leadership and multi-disciplinary working across sectors will be key to achieving the transformation needed to meet the sustainable development goals.
Dr Ihab Tewfik (London - UK) is a Registered Nutritionist and UNICEF-UN consultant with significant expertise in planning, implementing and evaluating sustainable public health nutrition intervention programmes at population level. Ihab has developed an independent research career that underpins the pivotal role of medical nutrition in regulating complications of chronic diseases through Tailored Functional Recipes (TFRs). These innovative TFRs are formulated, optimized using locally food ingredients and served as meals to nourish vulnerable populations to attain optimum health. The TFR-concept is not limited to elimination of malnutrition but extend to the design and engineering of food that transcends disease prevention by improving availability of micronutrients, increasing biological functions, and promoting sustainable health. Such concept has been employed to modulate global chronic disease in Georgia, Nigeria, Ghana, India, Lebanon, Nepal, Qatar, Kuwait and UK. Dr Tewfik has led the Human Nutrition degree at University of Westminster over the last twelve years as Programme Director. His research portfolio spans to investigate the relationship between obesogenic environment and health outcomes of individual and population. His work embraces the effects of nutritional exposure during childhood and risk factors for later non-communicable diseases (NAFLD, PCOs, ADHD, CVD, DM, Cancer) especially in countries experiencing nutritional transition. As Fellow of the Royal Society of Public Health (FRSPH), Ihab has been at the forefront of promoting global public health intervention with an international research agenda stretched to 11 research projects with UNICEF-UN in aspects of public health nutrition intervention. In UK, he has carried out three national projects on food safety (FSA-UK) and on Biomarkers for predicting breast radiotherapy induced side-effect funded by the National Cancer Research Institute.
Dr Mayada Abu Affan (UK) is the Interim Director of Public Health at Hammersmith and Fulham Council. She was the Former Director of Public Health and Wellbeing and Consultant in Public Health with Dudley Local Government leading on maternal and child health, reproductive health, healthy ageing and the lead for Public Heath training and workforce development. She graduated from Khartoum Medical School in the Sudan, completed foundation training and the MD in Obstetrics and Gynaecology in the Sudan. During her working in obstetrics and gynaecology she became convinced that a combination of population and clinical perspectives are the most powerful approaches to improving health and achieving a bigger impact on health and health service quality, as a resulted she entered the Public Health higher specialist training programme in Scotland and obtained the Certificate of Completion of Training (CCT) in 2006. Following the attainment of the membership of the Faculty of Sexual and Reproductive Healthcare in 2009, she became one of few people who are dually accredited in Public Health and Sexual and Reproductive Health in the UK. She also works as a community gynaecologist on part time bases and as an honorary lecturer at the University of Birmingham. She has worked in different systems and diverse settings in the England, Scotland, the Sudan and Uppsala in Sweden. This has given her the opportunity to experience the impact of culture, resources and political stability on population health. She is passionate about effective system leadership and its impact on developing health systems. In recognition of the importance of effective leadership in developing countries, she co-authored a leadership course for developing countries. The course focuses on System Leadership and addresses challenges facing effective leadership in developing countries such as resource constraints and lack of political engagement. She has been taking part in teaching this course, with colleagues in the Sudan, for the past five years.