Overview

Master of Business Administration (MBA) - Marketing and Sustainability

Duration: 12 Months
Credit Hours: 180
ECTS: 90
Level: HE7
Mode of Delivery: Hybrid (Online/Onsite at different locations across the world including London, Morocco and KSA)

Overview

The Master of Business Administration (MBA) in Marketing and Sustainability (MBA MS) at LISD is a postgraduate programme designed to prepare forward-thinking leaders who can drive digital transformation while embedding sustainable business practices across organisations and industries.

Rooted in the United Nations Sustainable Development Goals (SDGs), the programme combines advanced management education with a strong emphasis on ethical leadership, environmental responsibility, and innovation in the digital economy. It enables students to develop critical expertise in strategic marketing, sustainable business strategy, and responsible governance, while strengthening their ability to apply data-driven insights and digital technologies to complex business challenges.

Learners gain a deep understanding of the relationship between marketing, sustainability, and digital transformation, with a focus on creating value-driven and socially responsible business models. The programme equips students to evaluate and respond to global market dynamics, integrating sustainability principles into strategic decision-making and organisational development.

Graduates emerge as capable and ethical leaders, prepared to guide organisations towards resilient, innovative, and future-ready operations, balancing profitability with environmental and social impact in an increasingly interconnected and rapidly evolving global business environment.

A One of-a-Kind Initiative

At LISD, the MBA MS offers a transformative learning experience that integrates strategic marketing, innovation, leadership, and global engagement. Distinct from traditional postgraduate programmes, this course combines advanced marketing principles with sustainable business strategy, digital transformation, and responsible governance to provide a cohesive and practice-oriented learning journey.

Aligned with the UN 2030 Agenda and the SDGs, the programme equips students to address real-world challenges by developing sustainable marketing strategies, leveraging emerging digital technologies, and applying data-driven insights to enhance organisational performance while promoting environmental and social responsibility.

Purpose-driven and globally focused, the MBA MS prepares graduates with the strategic vision, ethical awareness, and leadership capabilities required to shape organisations and industries that are competitive, digitally enabled, environmentally responsible, and socially impactful in an increasingly complex global economy.

Related Sustainable Development Goals

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Location

London Institute of Sustainable Development (LISD), London, United Kingdom

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Country/Regions

UK

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Related Sustainable Development Goals

Related Courses

forthcoming

What will you learn

Learning Outcomes

Demonstrate an advanced understanding of global marketing environments, digital transformation, and sustainable management practices.
Apply strategic, analytical, and data-driven approaches to enhance marketing effectiveness, organisational performance, innovation, and long-term value creation.
Lead with integrity and strategic vision, promoting ethical governance, inclusivity, and corporate social responsibility within marketing and business practices.
Critically analyse complex marketing and business challenges by integrating insights from economics, digital technologies, and sustainability principles.
Drive innovation in marketing and digital transformation to improve customer engagement, operational efficiency, competitiveness, and stakeholder value.
Develop and implement effective marketing and business strategies that support sustainable growth and organisational resilience in dynamic global markets.
Communicate and collaborate effectively across multidisciplinary teams and diverse cultural and professional contexts.
Demonstrate professional leadership capabilities, including adaptability, emotional intelligence, and a commitment to continuous professional development and lifelong learning.
Contribute to sustainable development by aligning marketing strategies and business decisions with the UN SDGs.

Learning Outcomes for Knowledge and Understanding

Demonstrate an advanced understanding of marketing strategy, leadership theories, and sustainable management practices within a global business context.
Analyse the interrelationships between governance, economics, digital innovation, and organisational performance in shaping marketing effectiveness and business outcomes.
Critically evaluate global marketing and business challenges, including regulatory frameworks, through the lenses of ethics, sustainability, and corporate responsibility.
Integrate principles of digital transformation, emerging technologies, and data analytics into strategic marketing and organisational decision-making processes.

Learning Outcomes for Cognitive, Intellectual or Thinking Skills

Critically evaluate marketing strategies and organisational performance using evidence-based reasoning and advanced analytical methods.
Apply strategic and innovative thinking to design effective marketing-led solutions for complex business and sustainability challenges.
Synthesise multidisciplinary perspectives, including marketing, economics, digital technologies, and sustainability, to inform ethical and commercially viable decisions.
Reflect critically on leadership practice within marketing and sustainability contexts to enhance personal effectiveness and organisational impact.

Learning Outcomes for Practical, Professional or Subject-specific Skills

Design and implement applied consultancy projects or capstone initiatives addressing real-world marketing, business, and sustainability challenges.
Lead and manage organisational change initiatives, with a focus on digital transformation, sustainable innovation, and marketing effectiveness.
Communicate complex marketing insights, strategies, and data effectively to diverse professional audiences and stakeholder groups.
Demonstrate advanced leadership, negotiation, and stakeholder engagement skills within dynamic marketing and organisational contexts.

Learning Outcomes for Technical or Information Technology Skills

Apply digital tools, marketing analytics, and emerging technologies to support strategic marketing and operational decision-making.
Evaluate the impact of digital transformation, artificial intelligence, and platform-based technologies on marketing strategies, business models, and organisational performance.
Manage digital collaboration, communication, and information systems effectively to enhance marketing operations and stakeholder engagement in professional environments.

Learning Outcomes for Transferable, Key or Personal Skills

Communicate clearly, ethically, and persuasively across marketing, corporate, entrepreneurial, and policy contexts.
Collaborate effectively within multidisciplinary teams, demonstrating inclusivity, cultural awareness, and emotional intelligence in marketing and organisational settings.
Demonstrate self-awareness, resilience, and adaptability in leadership roles within dynamic marketing and business environments.
Evidence a strong commitment to ethical governance, social responsibility, and sustainable marketing practices aligned with sustainable development principles.

Programme Structure

Support for Student Learning

The programme provides comprehensive support to ensure a successful and engaging learning experience:

Academic Support – Online tutorials, workshops, and one-to-one guidance help students develop knowledge, research skills, and assessment strategies.
Technical Support – Access to the online learning platform, digital tools, and software enables effective study, data analysis, and assignment work.
Personal and Professional Development – Mentoring, career services, and skills workshops support leadership, employability, and professional growth.
Inclusive Learning Environment – Support is provided for diverse learning needs, including study skills, wellbeing, and accessibility accommodations.
Feedback and Continuous Improvement – Regular, constructive feedback on assignments, discussion contributions, quizzes, and presentations encourages reflective learning and academic progression.

Programme Structure

The programme requires the successful completion of 180 credits at HE7, including a Capstone Project, for the award of the MBA MS. It prepares professionals to lead effectively in today’s complex and rapidly evolving marketing and business landscape, combining rigorous academic study with practical application, interdisciplinary learning, and a global perspective on sustainable and responsible business practices.

Programme Structure

Component	Credits Hours
Module One: Global Marketing Environment, Sustainability and Digital	30
Module Two: Digital Transformation, Innovation and Organisational Excellence	30
Module Three: Foundations of Sustainable Marketing, Ethics and Consumer Behaviour	30
Module Four: Strategic Sustainable Marketing, Innovation and Responsible Business Practice	30
Capstone Project	60
Total Hours	180

EXIT POINTS

The programme includes exit points, allowing students to leave with a recognised qualification based on the number of credits completed:

Credits Completed	Qualification Awarded	Duration
60	Postgraduate Certificate Marketing and Sustainability	3 months
120	Postgraduate Diploma Marketing and Sustainability	6 months

Exit points provide students with formal credentials even if they do not complete the full programme, recognising the learning achieved up to that stage.

Components of Modules

List of Abbreviations

AI: Artificial Intelligence

DS: Data Science

DT: Digital Transformation

KM: Knowledge Management

UN: United Nations

PPP: Public-Private Partnership

SD: Sustainable Development

SDGs: Sustainable Development Goals

STI: Science, Technology and Innovation

VNR: Voluntary National Reviews

Module One: Global Sustainability Challenges and Strategic Responses

Globalization, Global Market Place, Development and Sustainability Transitions (Allam Ahmed and Philip Kotler)
Foundations of Sustainability and SD (Mohamed Hassan-Sayed)
The Evolution of the Concept of Development in the History of the UN System (Petru Dumitriu)
Understanding the UN 2030 Agenda and SDGs (Petru Dumitriu)
Human Capital for Sustainability: Education and Health Systems (Muhammad Aziz Rahman)
Climate Governance, Environmental Risk, and Corporate Sustainability (Joseph Ntayi)
Energy Transition: Renewable Energy and the Nuclear Debate (Mohamed Hassan-Sayed)
The AI Carbon Footprint: Data Centres, E-Waste, and Resource Scarcity (Rawad Hammad)
Sustainable Urban Development, Heritage and Tourism (Intisar Soghayroun)
Accounting and Financial Literacy for Non-Finance Managers (Michael Busler)

Module Two: Digital Transformation, Innovation and Organisational Excellence

Digitisation and Digital Transformation (Miryem Salah)
AI Transformation and Modernisation (Miryem Salah)
The Emergence of International Norms on AI and Ethics (Petru Dumitriu)
AI for SD and SDGs Achievement (Dhiya Al-Jumeily)
Generative AI and the Future of Circular Economy (Rawad Hammad)
DS and ML: Predictive Modelling for Environmental Impact (Rawad Hammad)
Robotics and Autonomous Systems for Sustainable Manufacturing (Mary He)
FinTech and Digital Financial Systems for SD (Malgorzata Sulimierska)
Creativity and Creative Entrepreneurship in the Digital Economy (Ondřej Dvouletý)
KM and Knowledge-Based Economy (Allam Ahmed)

Module Three: Foundations of Sustainable Marketing, Ethics and Consumer Behaviour

Evolution and principles of sustainable marketing
The triple bottom line and stakeholder theory
Ethical frameworks in marketing and corporate responsibility
Sustainable consumption and changing consumer values
Behavioural drivers of pro-environmental and ethical consumption
Cultural, social and psychological influences on sustainable consumer behaviour
Greenwashing, transparency and consumer trust
Circular economy concepts and implications for marketing
Sustainability challenges: climate change, resource scarcity and social inequality
Role of marketing in advancing the United Nations Sustainable Development Goals
Responsible communication and sustainability messaging
Regulatory and policy environment in sustainable marketing

Module Four: Strategic Sustainable Marketing, Innovation and Responsible Business Practice

Strategic marketing planning for sustainability
Sustainable value proposition design and competitive advantage
ESG (Environmental, Social and Governance) integration in marketing strategy
Sustainable branding, positioning and reputation management
Innovation in sustainable products and services
Business models for sustainability (including circular and sharing economy models)
Sustainable supply chain management and value chain integration
Stakeholder engagement and co-creation of value
Governance, accountability and ethical leadership
Impact measurement, sustainability metrics and reporting (e.g. Global Reporting Initiative frameworks)
Risk management and resilience in sustainable business
Digital tools supporting sustainability (e.g. data for impact tracking)
Global sustainability strategies and market entry considerations

Capstone Project-Related to Specialisation

Key Stages of the Capstone Project: Allam Ahmed and Arshi Naim

Project Proposal Development: Formulation of a research or consultancy proposal addressing a real-world marketing, business, or sustainability challenge.
Literature and Industry Review: Critical review of academic and industry sources on marketing strategy and sustainability.
Methodology Design: Selection of appropriate research or consultancy methods, using digital tools, marketing analytics, and ethical frameworks.
Data Collection and Analysis: Application of qualitative and quantitative methods to generate marketing and sustainability insights.
Findings and Discussion: Interpretation of results in relation to marketing strategy, digital innovation, and sustainability impact.
Conclusions and Recommendations: Development of practical, evidence-based marketing and sustainability recommendations for organisations.
Publication and Dissemination: Preparation of the project for professional presentation or publication to demonstrate applied impact in marketing and sustainability.

Assessment

The MBA programme employs a diverse and integrated assessment strategy to evaluate students’ knowledge, cognitive abilities, practical competencies and professional development.

Assessment methods include:

Capstone Project: An independent, consultancy-style project requiring students to integrate and apply the knowledge, skills and competencies developed throughout the programme to address a real-world business challenge. This assessment demonstrates critical thinking, research capability, problem-solving and professional communication skills.
Assignments: Written coursework, including essays, case study analyses and applied research reports, designed to assess critical evaluation, strategic thinking and the application of theory to contemporary business contexts.
Discussion Forums: Structured online discussions and peer interactions used to evaluate engagement, reflective thinking and the ability to articulate, justify and debate ideas within a professional and collaborative environment.
Online Quizzes: Short formative and summative assessments designed to test knowledge, understanding and the application of key concepts across core areas of business and management.
Presentations: Individual and group presentations assessing professional communication, strategic insight, problem-solving and the ability to present complex ideas clearly and effectively to diverse audiences.

All assessments are conducted online and submitted through the programme’s official learning platform.

Assessment Policies

All assessments, including capstone Project, assignments, discussion forums, online quizzes, and presentations, are conducted in accordance with institutional policies, ensuring fairness, transparency, and academic integrity.
The programme uses a mix of formative and summative assessments to support learning, provide feedback, and allow opportunities for improvement.
Late submissions, plagiarism, and other forms of academic misconduct are managed through formal procedures and may affect progression or award classification.
Students are required to meet minimum performance standards across all modules and assessment types in order to achieve the overall qualification.

Grade Bands and Classifications

Final grades are awarded based on aggregated performance across assessments, using a percentage system at LISD.

LISD Grading System

Classification	Percentage Range	UK Grade	GPA (approx.)	Description
First Class (1st)	70–100%	A	4.0	Excellent/Outstanding
Upper Second Class (2:1)	60–69%	B+/A–	3.3–3.7	Very Good
Lower Second Class (2:2)	50–59%	B/B–	2.7–3.0	Good
Third Class (3rd)	40–49%	C	2.0–2.3	Satisfactory
Fail	Below 40%	F	0.0–1.9	Fail/Unsatisfactory

Marks Distribution for the Course

Assessment Type	Weighting
Capstone Project	50%
Assignment	20%
Discussion Forum/Presentation	20%
Online Quiz	10%
Total	100%

Assessment Rubrics and Weightings

Capstone Project Assignment Rubric (50%)
Word Limit: 5000 words ±10% (excluding references and appendices)

Criteria	Description
Understanding of Topic	Demonstrates comprehensive and systematic knowledge of the chosen topic, integrating relevant concepts from strategy, management, digital transformation and sustainability.
Application to SDGs	Effectively applies relevant UN SDGs, demonstrating clear alignment with sustainable and responsible business practices.
Analysis and Critical Thinking	Provides in-depth analysis, critical evaluation and well-structured, evidence-based arguments to address a real-world business challenge.
Project Design and Methodology	Develops a clear and appropriate project design, including research approach, methods, tools and implementation strategy relevant to organisational or industry contexts.
Innovation and Problem-Solving	Demonstrates creativity and originality in proposing feasible, ethical and sustainable business solutions, including the appropriate use of digital technologies where relevant.
Structure and Organisation	Logically structured, including abstract, introduction, literature review, methodology, findings, discussion, conclusion and references, presented in Harvard referencing style.
Use of Sources	Draws upon a wide range of relevant academic, industry and professional sources, used accurately and consistently.
Academic Writing	Demonstrates clear, coherent and professional academic writing, with an appropriate tone and accurate referencing throughout.

Publication Opportunity:

Students achieving a mark of 70% or above in the Capstone Project may be invited to collaborate with the academic team to further develop their work for potential publication in a recognised WASD journal, subject to meeting the required academic and editorial standards.

Assignment Rubric (20%)

Word Limit: 2,500 words ±10% (excluding references and appendices)

Criteria	Description
Understanding of Topic	Demonstrates clear knowledge of the subject and relevant business management, sustainability and leadership concepts.
Application to SDGs	Effectively links content to the UN SDGs, sustainability and leadership.
Analysis and Critical Thinking	Shows logical analysis, evaluation and reasoned arguments.
Structure and Organisation	Well-structured with clear abstract, introduction, materials and methods, results, analysis, conclusion and references in Harvard style.
Use of Sources	Uses appropriate academic and professional references correctly.
Academic Writing	Clear, accurate and professional use of English.

Discussion Forum / Presentation – 20%

Discussion Forum

Criteria	Description
Participation	Demonstrates regular, timely and meaningful contributions to discussions.
Relevance	Contributions are relevant to the topic, business context and intended learning outcomes.
Engagement	Engages constructively with peers, demonstrating collaborative and reflective learning.
Critical Insight	Provides thoughtful, analytical and reflective contributions supported by evidence where appropriate.
Communication	Uses clear, respectful and professional written communication.

Presentation

Criteria	Description
Content Quality	Presents relevant, accurate and well-researched content within a business and management context.
Application to Practice	Effectively links theory to real-world organisational challenges, strategic decision-making and, where appropriate, sustainability considerations.
Clarity and Structure	Demonstrates a clear and logical structure with well-articulated key points.
Delivery	Communicates confidently, clearly and professionally.
Visual Aids	Uses slides or supporting materials effectively to enhance communication.

Online Quiz – 10%

Criteria	Description
Knowledge and Understanding	Demonstrates understanding of key concepts across core areas of business and management.
Accuracy	Provides correct and well-considered responses.
Time Management	Completes the assessment within the allocated timeframe.
Consistency	Demonstrates consistent performance across assessment attempts where applicable.

Assessment Submission and Mode of Delivery

All assessments will be conducted online and must be submitted through the official online platform provided to students.
Clear instructions and submission deadlines will be communicated in advance.
Students are responsible for ensuring that all work is submitted in the required format and within the specified timeframe.

Target Participants

The MBA MS is a postgraduate degree that provides a comprehensive understanding of contemporary marketing management and sustainable business strategy. It equips professionals with strategic, operational, and analytical expertise to make informed decisions and lead effectively within complex and rapidly evolving global marketing environments.

The MBA MS at LISD integrates the UN SDGs within a marketing and business context, with a strong emphasis on ethical decision-making, responsible marketing practices, and sustainable value creation. Students explore areas such as strategic marketing, digital transformation, data-driven decision-making, sustainable business models, corporate governance, and global market dynamics.

The curriculum is strongly aligned with the UN SDGs, preparing graduates to lead organisations and industries with purpose, resilience, and a commitment to ethical, digitally enabled, and environmentally responsible marketing and business practices.

Facilitators

The programme will be facilitated by the best experts from all over the world to provide participants within the public and private sectors worldwide with the best scientific and management solutions to implement effective public policy in their organisations to achieve the United Nations 2030 Agenda and its 17 Sustainable Development Goals. The facilitators will be on hand to guide you through the material and will expect you to bring personal experience and reflection on the topics covered. Group work will also be required for participants to engage in the workshop. Such activity allows participants to embed the new knowledge within their experience through active discussion and challenge.

Professor Philip Kotler (Chicago - USA) is widely regarded as the "Father of Modern Marketing" - is an acclaimed American marketing author, consultant, and professor emeritus. He served as the S.C. Johnson Distinguished Professor of International Marketing (Emeritus), Kellogg School of Management, Northwestern University. Known for popularising the concept of the marketing mix, Kotler has authored over 80 books, including Marketing Management and the Principles of Marketing.

Professor Arshi Naim (London - UK) is recognised among the Top 2% Scientists globally by Stanford University and Elsevier, is a distinguished academic with over 23 years of experience in business management, digital marketing, higher education, quality assurance, and academic leadership. A prolific researcher, she has published 115+ Scopus-indexed papers in high impact journals and contributed to academic books with leading publishers such as Wiley, Springer, Elsevier, Emerald, Taylor & Francis, IGI Global, Nova Science, and Bentham Science.

Dr Khalid Hasan (Toronto - Canada) is a Canadian marketing scholar, author, and researcher specialising in sustainability, global strategy, and market research. A Harvard-trained strategist, he has authored, co-authored, and edited seven books, including The New Sustainability Edge (2025) (with the Father of Modern Marketing Professor Philip Kotler). His other publications include Strategic Marketing Management in Asia (2026) and Marketing Practices in Developing Economies (2009). Professor Hasan teaches Sustainability, Marketing, and Human Resource Management in North America and South Asia and serves as CEO of ResInt Canada and President of ResInt Sustainability Institute. With over 35 years of experience, including senior leadership roles at Nielsen, he has led research for the World Bank, the U.S. Department of State, USAID, UNICEF, and major global multinational corporations and Fortune 500 companies. He is also a Paul Harris Fellow of Rotary International.

Professor Lynette Louw (Eastern Cape -South Africa) is the Raymond Ackerman Chair of Management and Deputy Dean, Faculty of Commerce at Rhodes University in Makhanda, South Africa. Her areas of speciality include Strategic Management, International Organisational Behaviour, Cross-cultural Management and SMEs/Entrepreneurship. She has taught and/or researched in the Netherlands, Germany, Uganda and China. Previously, Lynette was a member of the MBA Higher Education Quality Committee for the Council on Higher Education (CHE) in South Africa (2003 - 2004).

Professor Allam Ahmed (London - UK) is a Professor of Knowledge Management and Sustainable Development; Co-Founder of SMART KM MODEL: An Integrated Knowledge Management Framework for Organizational Excellence and led the implementation of the first of its kind in the Middle East and North Africa Knowledge Management Framework Musharaka. Founding President of WASD; SDGs Universities Initiative; Middle Eastern Knowledge Economy Institute; Fellow Faculty of Public Health, UK; Fellow Chartered Institute of Marketing, UK; and Fellow Academy of World Business, Marketing and Management Development, Australia. Prior to QMUL, Prof. Ahmed spent 15 years at the University of Sussex Science Policy Research Unit (1st science and policy think tank in the UK) where he established and led Sussex’s most successful postgraduate programme MSc International Management.

Dr Ondřej Dvouletý (Prague - Czech Republic) is Associate Professor at the Department of Entrepreneurship, Prague University of Economics and Business. His research focuses on heterogeneity of self-employment, entrepreneurship and SME policy evaluation and entrepreneurial economics. He is Associate Editor of the Journal of Small Business Management, Journal of Entrepreneurship in Emerging Economies and Central European Business Review. Ondřej is also the Editor of the annual Innovation Management, Entrepreneurship and Sustainability (IMES) conference.

Professor Hongmei (Mary) He (Manchester - UK) is Professor of Artificial Intelligence (AI) for Robotics in the School of Science, Engineering, and Environment at the University of Salford and Turing Liaison Academic for membership of the Salford Turing University Network. She is a passionate advocate of AI and an expert in human-centred AI for trustworthy robotics and trustworthy autonomous systems (TRAS). She has also done a lot of research in cognitive cybersecurity, data science, computational theory and optimisation. She was a senior embedded systems engineer at Motorola Design House in China. Mary is Chair of the task force of AI and Edge Computing for TRAS on the IEEE Computational Intelligence Society's Technical Committee on Adaptive and Dynamic Programming and Reinforcement Learning and Chair of the IEEE UK & Ireland RAS Chapter.

Professor Roubina Juwaheer (Mauritius) is currently a Professor of Marketing at the Department of Management, Faculty of Law and Management. She served as the Pro Vice- Chancellor (Planning and Resources) of the University of Mauritius from 2014-2017 and Dean of the Faculty from 2008-2011. As an Academic, she has several years of experience in marketing, tourism and hospitality in Mauritius and the Indian Ocean Islands and extensive teaching, industrial and consulting experience in the marketing, hospitality and tourism field. Her additional research interests include green marketing, ecotourism, service quality, customer satisfaction, advocacy for women and children, CRM and health care management. Prof. Juwaheer has also been awarded the title of ‘Africa’s Most Influential Women 2016 in Business and Government’ both at Country and Regional levels in the field of Tertiary Education Sector (Academic) in Mauritius and the Indian Ocean Region (IOC) in August 2016 by the CEO Global magazine, a media magazine that has during the previous years focused on Africa’s leading talent and sharing their success stories.

Professor Rocky Dwyer (USA) is a Core Faculty Professor in the Doctor of Business Administration Program in the College of Management and Human Potential at Walden University, USA. He is a Fellow of the Royal Society of Arts, UK; a Fellow of the Society of Management Accountants and a Fellow of the Chartered Professional Accountants of Canada. He is an award winning author, editor and educator, who has consulted and undertaken research to support social change for private, not-for profit, and public sector organizations in 30 countries to examine and validate Corporate Social Responsibility, Poverty Reduction initiatives, strategic organizational capacity to support social change, performance management and ethics. His research has been presented and published for conferences and symposiums in Canada, the United States, the United Kingdom, India, South America, Germany, the Russian Federation; and the Peoples Republic of China.

Professor Doaa Salman (Cairo - Egypt) is an esteemed Professor of Economics at the Faculty of Management Sciences at October University for Modern Sciences and Arts and a well-respected authority in the academic community. Her expertise lies in several fields of research, including Managerial Finance, Financial Institutions Management, International Economics and Trade Agreements, Money & Banking, International Banking, Feasibility Studies, Public Finance, inclusive growth, development, Health Economics and digital transformation and sustainability. She is a master of commonly used statistical tools and computer software used for cost and revenue analysis, and econometric applications such as SPSS, Stata, R, etc. She is the chief editor of the MSA-Management Sciences Journal and her research has appeared in several prestigious journals, including Economics and Policy, International Journal of Finance & Banking Studies, International Journal of Green Economics, International Journal of Development and Conflict, and Journal of Economics.

Professor Manuel Frutos-Perez (Cambridge - UK) is the Chief Academic Officer at the digital division of Cambridge Education Group. He leads the strategic planning process across a wide portfolio of Higher Education partnerships, with a focus on international market intelligence, academic excellence, and outstanding learner support. He is also a Visiting Professor in Online Education and Digital Innovation at the University of Hull, UK, and a Visiting Professor in Digital Learning at the Academic Practice Directorate, University of the West of England, Bristol, UK. Manuel is an international technology expert promoting the advancement of learning and teaching in Higher Education, and regularly delivers thought leadership keynotes at international events.

Miryem Salah (London - UK) is the director for Digital, Data & AI Transformation, Managing Director for the MSP sales channel of Vodafone Business IT hubs at VodafoneThree.Having led on major transformation across IT, digital, data, analytics and AI globally in private, public sectors. Miryem operates at the intersection of strategy, execution, culture, and impact-the space where she has consistently delivered the greatest value. She brings end‑to‑end ownership: setting direction, aligning capital and talent, and taking full accountability for outcomes. Her experience spans sectors and geographies, with leadership across the full enterprise agenda. Miryem brings strong financial and commercial acumen, with deep expertise in capital allocation, business case development, operating model design, and benefits realisation. She has led complex, multinational organisations through change under pressure-modernising infrastructure, integrating cultures, and delivering measurable improvements in customer experience, efficiency, and profitability. Building high‑performing, inclusive leadership teams with clarity, pace, and accountability. She is deeply committed to sustainability, diversity, and developing future leaders. Miryem is known for authentic leadership, decisive action, and strong stakeholder engagement at the shareholder, board & investor level.

Ambassador (Ret) Dr Petru Dumitriu (Geneve - Switzerland) is a Former Ambassador and Permanent Observer of the Council of Europe to the United Nations in Geneva. Currently Senior Fellow and Lecturer on Multilateral Diplomacy postgraduate courses, Diplo Foundation/University of Malta. Former member of the United Nations Joint Inspection Unit and Editor of numerous reports including: Strengthening the policy research uptake in service of the 2030 Agenda for SD, Role of PPPs in the Implementation of Agenda 2030, Knowledge Management in the UN System

Dr Ibrahim Alfaki (UAE) is an Associate Professor of statistics in the Department of Statistics and Business Analytics at the United Arab Emirates University (UAEU). His research focuses on applied econometrics, spatial and statistical modeling, and data-driven policy analysis, with particular applications in road safety systems, economic and financial analytics, and the measurement of knowledge-based economies. His work emphasises the use of quantitative and data analytics methods, such as time series and econometric modeling, to support evidence-based decision-making and institutional performance evaluation. Professor Alfaki has contributed to national policy research, including the UAE Human Development Reports, in collaboration with government and international organizations. He has also served on the Scientific Committee of the Abu Dhabi Statistics Centre. In addition, he is a member of editorial advisory boards of several international journals, including WJEMSD, WJSTSD, and IJIKMMENA. His work reflects a sustained contribution to statistical applications in sustainable development and public policy.

Contact Us

To register/enquire about this course and all our various comprehensive list of courses and workshops and if you have any question and/or if you would like to request a training workshop/program not listed in our portfolio please contact our Academic Director Professor Arshi Naim at: arshi@wasd.org.uk with a copy to admin@wasd.org.uk.

London Institute of Sustainable Development (LISD), London, United Kingdom

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Registration and Fees

Included in the course fee, the following learning materials will be provided:

Admission to all sessions.
All overhead slides (PDF).
Case studies (print and video).
Full access to WASD Sustainability Library including all volumes of World Sustainable Development Outlook book series.
Certificate of completion.

01

The New Sustainability Edge

A landmark guide on how sustainability has shifted from an optional add-on to a core competitive strategy. Kotler and Hasan show how businesses of every size can embed environmental and social responsibility into their DNA — not just to do good, but to drive lasting growth and outpace the competition.

Philip Kotler & Khalid Hasan

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02

Organization Diagnosis, Design, and Transformation

Practical guide built around the Baldrige Excellence Framework, helping organizations systematically assess their current state, redesign their structure, and lead successful transformation. Now in its Fifth Edition (updated for 2011–2012), it walks leaders through strategy creation, decision-making, feasibility assessment, and the full strategy development process using a structured, step-by-step approach.

John Latham & John Vinyard

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03

The 13 Key Performance Indicators for Highly Effective Teams

Practical leadership guide that identifies and explores 13 specific, measurable indicators that distinguish high-performing teams from average ones. It provides managers, team leaders, and HR professionals with a clear framework to diagnose team health, track performance, and implement targeted improvements. Drawing on real-world research and case studies, the book covers areas like communication, trust, accountability, and collaboration.

Allam Ahmed, George Siantonas & Nicholas Siantonas

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04

Smart KM Model: An Integrated Knowledge Management Framework for Organizational Excellence

presents a comprehensive and integrated framework for implementing Knowledge Management (KM) across organizations. The book guides leaders and practitioners through a structured model for capturing, sharing, and leveraging organizational knowledge to drive efficiency, innovation, and sustainable excellence. It bridges theory and practice, making it highly relevant for executives, policy makers, and academics looking to embed a smart knowledge culture within their institutions.

Allam Ahmed & Mohamed Elhag

MBA Marketing and Sustainability

Overview

Overview

Related Sustainable Development Goals

Related Courses

Location

Country/Regions

Social Networks

Related Sustainable Development Goals

Related Courses

What will you learn

Learning Outcomes

Learning Outcomes for Knowledge and Understanding

Learning Outcomes for Cognitive, Intellectual or Thinking Skills

Learning Outcomes for Practical, Professional or Subject-specific Skills

Learning Outcomes for Technical or Information Technology Skills

Learning Outcomes for Transferable, Key or Personal Skills

Programme Structure

Support for Student Learning

Programme Structure

Components of Modules

List of Abbreviations

Module One: Global Sustainability Challenges and Strategic Responses

Module Two: Digital Transformation, Innovation and Organisational Excellence

Module Three: Foundations of Sustainable Marketing, Ethics and Consumer Behaviour

Module Four: Strategic Sustainable Marketing, Innovation and Responsible Business Practice

Assessment

Assessment Policies

Grade Bands and Classifications

LISD Grading System

Marks Distribution for the Course

Assessment Rubrics and Weightings

Target Participants

Facilitators

Contact Us

Registration and Fees

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