E-Learning

WASD has a well-established history of advancing research, policy dialogue, and capacity-building to support sustainable development (SD) globally. Over time, WASD has extended its role into consultancy, drawing on its international networks and interdisciplinary expertise to guide institutions through educational and organisational change. WASD and its distinguished institute (LISD), offer specialised consultancy services focused on the design and delivery of effective e-learning systems. E-learning has become a central component of the current educational landscape. The demand for flexible, accessible, and scalable learning solutions has increased significantly, driven by technological advancement, changing learner expectations, and the need for continuity in times of disruption. Beyond formal education, e-learning supports professional development, workforce upskilling, and lifelong learning, making it an essential tool for institutions and organisations seeking to remain competitive and resilient. Through our consultancy, WASD and LISD support clients in developing robust e-learning strategies tailored to their specific contexts. This includes curriculum digitisation, learning management system selection and optimisation, instructional design, staff training, and quality assurance frameworks. Our approach ensures that e-learning initiatives are pedagogically sound, technologically appropriate, and aligned with institutional objectives. Our services are distinguished by their integration of research, policy insight, and practical implementation. We focus not only on introducing digital tools but also on enhancing teaching effectiveness, learner engagement, and long-term sustainability. We work collaboratively with clients to build internal capacity, ensuring that e-learning systems continue to evolve and deliver value over time. All consultancy services are delivered by world-class experts, including leading academics, experienced practitioners, and industry specialists with extensive international experience in e-learning and digital education. This enables us to provide informed, high-quality guidance that reflects global best practice while remaining responsive to local needs.

Professor Allam Ahmed (London - UK) is a Professor of Knowledge Management and Sustainable Development; Co-Founder of SMART KM MODEL: An Integrated Knowledge Management Framework for Organizational Excellence and led the implementation of the first of its kind in the Middle East and North Africa Knowledge Management Framework Musharaka. Founding President of WASD; SDGs Universities Initiative; Middle Eastern Knowledge Economy Institute; Fellow Faculty of Public Health, UK; Fellow Chartered Institute of Marketing, UK; and Fellow Academy of World Business, Marketing and Management Development, Australia. Prior to QMUL, Prof. Ahmed spent 15 years at the University of Sussex Science Policy Research Unit (1st science and policy think tank in the UK) where he established and led Sussex’s most successful postgraduate programme MSc International Management.
Samia Melhem (Washington - USA) is a Lead Policy Specialist at the World Bank’s Digital Development and AI Vice Presidency, based in Washington DC. She manages digital government transformation operations, leveraging technologies to improve delivery of public services in all sectors. She is currently leading a large digital government investment project portfolio, and regional research on Digital Skills for Jobs; as well as AI’s impact on the digital economy. During her career at the WBG, Samia managed digital transformation projects/operations in East and Central Europe, Asia, Middle East and Africa. She authored several publications on Telecoms Policy and Regulation, Digital government, Digital Economy, Digital Capabilities and Skills, Cloud computing, Innovation and Entrepreneurship, Open data, PPP, and Bridging the gender digital divide. In May 2025, Samia received an award from the Arab League for her Digital Economy work in the MENA region. In addition to her current role at the World Bank, Samia started teaching at George Washington University.
Dr Rawad Hammad (London - UK) is a computer scientist with 20 years of experience in academic research, teaching, industry and leadership. Research interests include the use of Software Engineering, Artificial Intelligence and disruptive technologies for Technology-Enhanced Learning (TEL), e-health and Smart Cities. His expertise lies in the application of innovative technologies from Artificial Intelligence, Semantics, Business Process Management, and Data Management in multi-disciplinary application domains including TEL and e-health. Rawad is the leader of two MSc Programmes and a Technology-Enhanced Learning Research Group. He is also co-director and co-founder of a newly established Smart Health Centre at the University of East London. Moreover, Rawad has been working on large-scale collaborative EU and international projects such as: DECUMANUS, TRANSFER and SmartTech which established collaboration with international partners from UK, Japan, Germany, Finland, the EU and the Middle East. Moreover, Rawad delivered a few keynote speeches and received a considerable number of research awards, the latest was the outstanding paper 2021 by Emerald Publishing. He is an executive committee member of the international society of Artificial Intelligence in Education (AIED), and a panel member of different research journal/conference communities such as EC-TEL, IARIA, WASD, MEKEI, in addition to IEEE, ACM.
Professor Arshi Naim (London - UK) is recognised among the Top 2% Scientists globally by Stanford University and Elsevier, is a distinguished academic with over 23 years of experience in business management, digital marketing, higher education, quality assurance, and academic leadership. A prolific researcher, she has published 115+ Scopus-indexed papers in high impact journals and contributed to academic books with leading publishers such as Wiley, Springer, Elsevier, Emerald, Taylor & Francis, IGI Global, Nova Science, and Bentham Science.
Professor Manuel Frutos-Perez (Cambridge - UK) is the Chief Academic Officer at the digital division of Cambridge Education Group. He leads the strategic planning process across a wide portfolio of Higher Education partnerships, with a focus on international market intelligence, academic excellence, and outstanding learner support. He is also a Visiting Professor in Online Education and Digital Innovation at the University of Hull, UK, and a Visiting Professor in Digital Learning at the Academic Practice Directorate, University of the West of England, Bristol, UK. Manuel is an international technology expert promoting the advancement of learning and teaching in Higher Education, and regularly delivers thought leadership keynotes at international events.
Miryem Salah (London - UK) is the director for Digital, Data & AI Transformation, Managing Director for the MSP sales channel of Vodafone Business IT hubs at VodafoneThree.Having led on major transformation across IT, digital, data, analytics and AI globally in private, public sectors. Miryem operates at the intersection of strategy, execution, culture, and impact-the space where she has consistently delivered the greatest value. She brings end‑to‑end ownership: setting direction, aligning capital and talent, and taking full accountability for outcomes. Her experience spans sectors and geographies, with leadership across the full enterprise agenda. Miryem brings strong financial and commercial acumen, with deep expertise in capital allocation, business case development, operating model design, and benefits realisation. She has led complex, multinational organisations through change under pressure-modernising infrastructure, integrating cultures, and delivering measurable improvements in customer experience, efficiency, and profitability. Building high‑performing, inclusive leadership teams with clarity, pace, and accountability. She is deeply committed to sustainability, diversity, and developing future leaders. Miryem is known for authentic leadership, decisive action, and strong stakeholder engagement at the shareholder, board & investor level.
Ambassador (Ret) Dr Petru Dumitriu (Geneve - Switzerland) is a Former Ambassador and Permanent Observer of the Council of Europe to the United Nations in Geneva. Currently Senior Fellow and Lecturer on Multilateral Diplomacy postgraduate courses, Diplo Foundation/University of Malta. Former member of the United Nations Joint Inspection Unit and Editor of numerous reports including: Strengthening the policy research uptake in service of the 2030 Agenda for SD, Role of PPPs in the Implementation of Agenda 2030, Knowledge Management in the UN System
Professor Dhiya Al-Jumeily OBE (Liverpool - UK) has 30+ years experience in artificial intelligence and machine learning. In 2020, Prof Al-Jumeily was appointed by her majesty “THE QUEEN to the Most Excellent Order of the British Empire, “OBE- Ordinary Officers of the Civil Division of the said Most Excellent Order” for the “Services to Scientific Research”. Within healthcare field Prof Al-Jumeily developed SMART applications for disease diagnosis and management that are currently used by patients in the UK, UAE and Iraq. On the scientific community level, Prof Al-Jumeily established the eSystems Engineering Society (eSES) that has contributors from researchers and scientists at worldwide. The eSES activities include intelligent patient management system; datasets and databanks; DeSE annual and international conference; accredited professional courses; and the International Journal of Data Science and Advanced Analytics. On the research funding level, Prof Al-Jumeily attracted more than £7.5M of funding and published >350 publications.