Marketing
The programme will be facilitated by the best experts from all over the world to provide participants within the public and private sectors worldwide with the best scientific and management solutions to implement effective public policy in their organisations to achieve the United Nations 2030 Agenda and its 17 Sustainable Development Goals. The facilitators will be on hand to guide you through the material and will expect you to bring personal experience and reflection on the topics covered. Group work will also be required for participants to engage in the workshop. Such activity allows participants to embed the new knowledge within their experience through active discussion and challenge.
Professor Allam Ahmed (London - UK) is a Professor of Knowledge Management and Sustainable Development; Co-Founder of SMART KM MODEL: An Integrated Knowledge Management Framework for Organizational Excellence and led the implementation of the first of its kind in the Middle East and North Africa Knowledge Management Framework Musharaka. Founding President of WASD; SDGs Universities Initiative; Middle Eastern Knowledge Economy Institute; Fellow Faculty of Public Health, UK; Fellow Chartered Institute of Marketing, UK; and Fellow Academy of World Business, Marketing and Management Development, Australia. Prior to QMUL, Prof. Ahmed spent 15 years at the University of Sussex Science Policy Research Unit (1st science and policy think tank in the UK) where he established and led Sussex’s most successful postgraduate programme MSc International Management.
Professor Arshi Naim (London - UK) is recognised among the Top 2% Scientists globally by Stanford University and Elsevier, is a distinguished academic with over 23 years of experience in business management, digital marketing, higher education, quality assurance, and academic leadership. A prolific researcher, she has published 115+ Scopus-indexed papers in high impact journals and contributed to academic books with leading publishers such as Wiley, Springer, Elsevier, Emerald, Taylor & Francis, IGI Global, Nova Science, and Bentham Science.
Professor Khalid Hasan (Toronto - Canada) is a Canadian marketing scholar, author, and researcher specialising in sustainability, global strategy, and market research. A Harvard-trained strategist, he has authored, co-authored, and edited seven books, including The New Sustainability Edge (2025) (with the Father of Modern Marketing Professor Philip Kotler). His other publications include Strategic Marketing Management in Asia (2026) and Marketing Practices in Developing Economies (2009). Professor Hasan teaches Sustainability, Marketing, and Human Resource Management in North America and South Asia and serves as CEO of ResInt Canada and President of ResInt Sustainability Institute. With over 35 years of experience, including senior leadership roles at Nielsen, he has led research for the World Bank, the U.S. Department of State, USAID, UNICEF, and major global multinational corporations and Fortune 500 companies. He is also a Paul Harris Fellow of Rotary International.
Professor Philip Kotler (Chicago - USA) is widely regarded as the "Father of Modern Marketing" - is an acclaimed American marketing author, consultant, and professor emeritus. He served as the S.C. Johnson Distinguished Professor of International Marketing (Emeritus), Kellogg School of Management, Northwestern University. Known for popularising the concept of the marketing mix, Kotler has authored over 80 books, including Marketing Management and the Principles of Marketing.
Professor Roubina Juwaheer (Mauritius) is currently a Professor of Marketing at the Department of Management, Faculty of Law and Management. She served as the Pro Vice- Chancellor (Planning and Resources) of the University of Mauritius from 2014-2017 and Dean of the Faculty from 2008-2011. As an Academic, she has several years of experience in marketing, tourism and hospitality in Mauritius and the Indian Ocean Islands and extensive teaching, industrial and consulting experience in the marketing, hospitality and tourism field. Her additional research interests include green marketing, ecotourism, service quality, customer satisfaction, advocacy for women and children, CRM and health care management. Prof. Juwaheer has also been awarded the title of ‘Africa’s Most Influential Women 2016 in Business and Government’ both at Country and Regional levels in the field of Tertiary Education Sector (Academic) in Mauritius and the Indian Ocean Region (IOC) in August 2016 by the CEO Global magazine, a media magazine that has during the previous years focused on Africa’s leading talent and sharing their success stories.