Management Domains for Business and Organisational Effectiveness

This module provides a foundation in business and management, with a focus on understanding how organisations contribute to sustainable development and the priorities of the UN. It introduces key areas of business and management, including the business environment, financial literacy, marketing, operations, strategy, entrepreneurship, project management, organisational behaviour, business ethics, social business and sustainability, with attention to their relevance to responsible and sustainable organisational practice.

List of Abbreviations

AI: Artificial Intelligence
DS: Data Science
DT: Digital Transformation
KM: Knowledge Management
UN: United Nations
PPP: Public-Private Partnership
SD: Sustainable Development
SDGs: Sustainable Development Goals
STI: Science, Technology and Innovation
VNR: Voluntary National Reviews
01 SESSION

Business Environment and Economics for Managers

Professor Manuel Frutos-Perez
Cambridge Education Group (Cambridge – UK)

02
SESSION

Operations Management and Sustainable Supply Chains Management

Professor Joseph Ntayi
Makerere University (Kampala – Uganda)

03
SESSION

Marketing Management and Market Research for Decision-Making

04
SESSION

Customer Experience, Personas and Expectations in B2C and B2B Contexts

Miryem Salah
Founder and CEO AIMETECH (London – UK)

05
SESSION

Entrepreneurship, Innovation and Start-up Development

Dr Ondřej Dvouletý
Prague University of Economics and Business (Prague – Czech Republic)

06
SESSION

Strategic Management in a BANI World

Professor Lynette Louw
Rhodes University (Grahamstown – South Africa)

07
SESSION

Social Business, Ethics and Business Sustainability

08
SESSION

Project Management and Business Process Improvement

Professor Joseph Ntayi
Makerere University (Kampala – Uganda)

09
SESSION

AI-Driven Analytics for ESG (Environmental, Social, and Governance) Reporting

Dr Rawad Hammad
University of East London (London – UK)

10
SESSION

Statistics and Financial Analysis for Non-Finance Managers

Dr Ibrahim Alfaki
United Arab Emirates University (Al-Ain – UAE)