Foundations of Halal Marketing, Islamic Ethics and Consumer Behaviour
The module ..
List of Abbreviations
AI: Artificial Intelligence
DS: Data Science
DT: Digital Transformation
KM: Knowledge Management
UN: United Nations
PPP: Public-Private Partnership
SD: Sustainable Development
SDGs: Sustainable Development Goals
STI: Science, Technology and Innovation
VNR: Voluntary National Reviews
01
SESSION
Introduction to the Module, Principles and Evolution of Halal Marketing
02
SESSION
Shariah foundations in business and marketing ethics
03
SESSION
Concepts of halal, haram and tayyib in commercial practice
04
SESSION
Global halal economy: scope, sectors and growth trends
05
SESSION
Halal certification systems, standards and regulatory bodies
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)
06
SESSION
Islamic consumer behaviour and decision-making processes
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)
07
SESSION
Cultural, religious and socio-economic influences on Muslim consumers
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)
08
SESSION
Halal tourism, food, finance and lifestyle sectors overview
Dr Khalid Hasan
ResInt Sustainability Institute (Toronto – Canada)
09
SESSION
Trust, transparency and ethical value propositions in halal markets
10
SESSION