Overview

Master of Business Administration (MBA) - Digitalisation and Sustainability

Duration: 12 Months
Credit Hours: 180
ECTS: 90
Level: HE7
Mode of Delivery: Hybrid (Online/Onsite at different locations across the world including London, Morocco and KSA)

Overview

The Master of Business Administration in Digitalisation and Sustainability (MBA DS) at the London Institute of Sustainable Development (LISD) is a postgraduate programme designed to develop forward-thinking leaders capable of driving digital transformation while advancing sustainable business practices.

Embedding the United Nations Sustainable Development Goals (UN SDGs) throughout the curriculum, the programme integrates advanced management education with a strong focus on ethical governance, environmental stewardship and responsible innovation in the digital age.

Students develop expertise in strategic leadership, digital transformation, data-driven decision-making and sustainable business models, with an emphasis on addressing real-world challenges across industries. The programme explores the intersection of technology and sustainability, equipping learners to harness digital tools to enhance organisational performance while minimising environmental and social impact.

Graduates are prepared to lead organisations and institutions towards resilient, ethical and future-ready operations, balancing profitability, stakeholder value and sustainability in an increasingly complex and rapidly evolving global landscape.

A One of-a-Kind Initiative

At LISD, the MBA DS offers a transformative learning experience that brings together innovation, leadership and global engagement. Distinct from traditional postgraduate programmes, this course integrates digital transformation (DT), sustainable business strategy and responsible governance into a cohesive and practical learning journey.

Aligned with the UN SDGs, the programme empowers students to address real-world challenges, from leveraging emerging technologies and data-driven innovation to advancing environmental sustainability and organisational resilience.

Purpose-driven and globally focused, the MBA in Digitalisation and Sustainability equips graduates with the strategic vision, ethical insight and leadership capabilities required to shape organisations and industries that are digitally enabled, environmentally responsible and socially impactful in a rapidly evolving global economy.

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Location

London Institute of Sustainable Development (LISD), London, United Kingdom

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Country/Regions

Europe
UK

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What will you learn

Learning Outcomes

Demonstrate an advanced understanding of global business environments, DT and sustainable management practices.
Apply strategic and data-driven approaches to enhance organisational performance, innovation and long-term value creation.
Lead with integrity and vision, promoting ethical governance, inclusivity and corporate social responsibility.
Critically analyse complex business challenges, integrating insights from economics, technology and sustainability.
Drive innovation and digital transformation to improve operational efficiency, competitiveness and stakeholder value.
Develop and implement effective strategies for sustainable business growth and organisational resilience.
Communicate and collaborate effectively across multidisciplinary and cross-cultural teams.
Demonstrate professional and personal leadership capabilities, including adaptability, emotional intelligence and a commitment to lifelong learning.
Contribute to sustainable development, aligning business practices with the UN SDGs.

Learning Outcomes for Knowledge & Understanding

Demonstrate an advanced understanding of business strategy, leadership theories and sustainable management practices.
Analyse the relationships between governance, economics, digital innovation and organisational performance.
Critically evaluate global business challenges and regulatory frameworks through the lenses of ethics, sustainability and responsibility.
Integrate principles of digital transformation, emerging technologies and data analytics into strategic decision-making.

Learning Outcomes for Cognitive, Intellectual or Thinking Skills

Critically evaluate business strategies and organisational performance using evidence-based reasoning and analytical methods.
Apply strategic and innovative thinking to design effective solutions for complex organisational challenges.
Synthesise multidisciplinary perspectives to inform ethical, sustainable and commercially viable decisions.
Reflect critically on leadership practice to enhance personal effectiveness and organisational impact.

Learning Outcomes for Practical, Professional or Subject-specific Skills

Design and implement applied consultancy projects or capstone initiatives addressing real-world business and sustainability challenges.
Lead and manage organisational change, with a focus on digital transformation and sustainable innovation.
Communicate complex ideas, strategies and data effectively to diverse professional and stakeholder audiences.
Demonstrate advanced leadership, negotiation and stakeholder engagement skills in dynamic organisational contexts.

Learning Outcomes for Technical or Information Technology Skills

Apply digital tools, data analytics and emerging technologies to support strategic and operational decision-making.
Evaluate the impact of DT, AI and platform technologies on business models and performance.
Manage digital collaboration, communication and information systems effectively in professional environments.

Learning Outcomes for Transferable, Key or Personal Skills

Communicate clearly, ethically and persuasively across corporate, entrepreneurial and policy contexts.
Collaborate effectively in multidisciplinary teams, demonstrating inclusivity, cultural awareness and emotional intelligence.
Demonstrate self-awareness, resilience and adaptability in leadership and organisational settings.
Evidence a strong commitment to ethical governance, social responsibility and sustainable development.

Programme Structure

Support for Student Learning

The programme provides comprehensive support to ensure a successful and engaging learning experience:

Academic Support – Online tutorials, workshops, and one-to-one guidance help students develop knowledge, research skills, and assessment strategies.
Technical Support – Access to the online learning platform, digital tools, and software enables effective study, data analysis, and assignment work.
Personal and Professional Development – Mentoring, career services, and skills workshops support leadership, employability, and professional growth.
Inclusive Learning Environment – Support is provided for diverse learning needs, including study skills, wellbeing, and accessibility accommodations.
Feedback and Continuous Improvement – Regular, constructive feedback on assignments, discussion contributions, quizzes, and presentations encourages reflective learning and academic progression.

Programme Structure

The programme requires the successful completion of 180 credits at HE7, including a Capstone Project, for the award of the MBA Digitalisation and Sustainability. It prepares professionals to lead effectively in today’s complex and evolving healthcare landscape, combining rigorous academic study with practical application, interdisciplinary learning, and a global perspective on sustainable health systems.

Component	Credits Hours
Module One: Global Business Environment, Sustainability and Digital Economies	30
Module Two: DT, Data Analytics and Emerging Technologies	30
Module Three: Core Domains in Business Management, Leadership and Digital Strategy	30
Module Four: Strategic Leadership, Digital Governance and Sustainable Business Practice	30
Capstone Project	60
Total Hours	180

Exit Points

The programme includes exit points, allowing students to leave with a recognised qualification based on the number of credits completed:

Credits Completed	Qualification Awarded	Duration
60	Postgraduate Certificate Digitalisation and Sustainability	3 months
120	Postgraduate Diploma Digitalisation and Sustainability	6 months

Exit points provide students with formal credentials even if they do not complete the full programme, recognising the learning achieved up to that stage.

Components of Modules

List of Abbreviations

AI: Artificial Intelligence

B2B: Business-to-Business

B2C: Business-to-Consumer

DS: Data Science

DT: Digital Transformation

ESG: Environmental, Social and Governance

HRM: Human Resource Management

KM: Knowledge Management

UN: United Nations

PPP: Public-Private Partnership

SD: Sustainable Development

SDGs: Sustainable Development Goals

STI: Science, Technology and Innovation

VNR: Voluntary National Reviews

Module One

Global Business Environment, Sustainability and Digital Economies

Global Economic Systems, Trade and Geopolitics in a Digitally-Connected World
The Evolution of Digital Economies and Platform-Based Business Models for Industry
Sustainability Frameworks and the UN SDGs in Business (Petru Dumitriu)
ESG Principles for Industrial and Corporate Practice (Rawad Hammad)
Climate Change, Resource Management and Circular Economy Strategies in Industry (Joseph Ntayi and Mohamed Hassan-Sayed)
Digital Inclusion, Inequality and the Socio-Economic Impact of Technology in Business Contexts
Regulatory Environments, Compliance and International Business Ethics for Industry
The Role of Innovation in Driving Sustainable Industrial and Business Development

Module Two

Digital Transformation, Data Analytics and Emerging Technologies

Transformation: Definitions and the Importance of Strategic Planning
The Definition of Digital: Information Technology, Web Applications and Data Analytics
The Era of AI and Its Impact on Business, Core Business Models and Operating Models
Artificial Intelligence Transformation and Modernisation
The Lead-to-Cash Business Process
Cybersecurity, Technology Infrastructure, Quantum Computing, Data Centres and the Energy Grid in an AI-Driven World
Physical AI and the Advancement of Intelligent Systems
Customer Experience, Personas and Expectations in B2C and B2B Contexts
Strategic Planning, Budgeting and Execution: The Importance of Business Case Development and Benefits Realisation (Manuel Frutos-Perez)
UN SDGs and Use Cases of Technology and Digital Innovation for Social Impact
Project Delivery: Agile versus Waterfall Methodologies and Continuous Review and Development

Module Three

Core Domains in Business Management, Leadership and Digital Strategy

Strategic Management in a Digital and Sustainable Industry Context
Digital Marketing, Customer Experience and Omnichannel Strategies Across Sectors
Financial Management, FinTech Solutions and Sustainable Finance for Industry Applications
Operations and Supply Chain Management in the Digital Economy and Industrial Environments
HRM and Digital Workforce Transformation in Industry Settings
Leadership Theories and Practice in Technology-Driven Organisations
Innovation Management and Entrepreneurial Thinking within Industry Contexts
Data-Driven Decision-Making and Business Intelligence for Industrial Strategy

Module Four

Strategic Leadership, Digital Governance and Sustainable Business Practice

Strategic Leadership in Complex and Digitally-Driven Industrial Environments
Corporate and Digital Governance, Accountability and Regulatory Compliance in Industry
Sustainability Strategy and Responsible Business Leadership for Industrial Applications
Digital Ethics, Transparency and Stakeholder Trust in Industry Contexts
Risk Management, Organisational Resilience and Business Continuity in Industrial Settings
Leading Change and Driving DT Initiatives in Industry
Measuring Impact: Environmental, Social and Governance Reporting, Metrics and Performance Evaluation
Cross-Cultural Leadership and Global Collaboration in Digitally-Enabled Organisations (Manuel Frutos-Perez)

Module Five

Capstone Project

Key Stages of the Capstone Project:

Project Proposal Development: Formulation of a research or consultancy proposal addressing a real-world industrial or organisational challenge in digitalisation and/or sustainability.
Literature and Industry Review: Critical review of academic, industry and policy sources relating to DT, sustainable business practices and strategic management in industrial contexts.
Methodology Design: Development of an appropriate research or consultancy methodology for industry applications, including the use of digital tools, data analytics and ethical considerations.
Data Collection and Analysis: Application of qualitative and/or quantitative methods, incorporating industry-specific data analytics and digital techniques to generate actionable insights.
Findings and Strategic Discussion: Evaluation and interpretation of findings, linking results to business strategy, digital innovation and sustainability outcomes in industrial and organisational contexts.
Conclusions and Recommendations: Development of practical, evidence-based recommendations for organisations, with a focus on digital transformation, operational improvement and sustainable value creation.
Publication and Knowledge Dissemination: Preparation of the project for professional presentation, publication or wider dissemination, demonstrating impact and thought leadership in industry-focused digitalisation and sustainability.

Assessment

Assessment Strategy

The MBA DS employs a diverse and integrated assessment strategy to evaluate students’ knowledge, cognitive abilities, practical competencies and professional development. Assessment methods include:

Capstone Project: An independent consultancy-style project requiring students to integrate and apply knowledge, skills and competencies developed throughout the programme to address a real-world business challenge related to digital transformation and/or sustainability. This demonstrates critical thinking, research capability, problem-solving and professional communication.
Assignments: Written coursework, including essays, case analyses and applied research reports, designed to assess critical evaluation, strategic thinking and the application of theory to contemporary business contexts.
Discussion Forums: Online contributions and peer interactions used to evaluate engagement, reflective thinking and the ability to articulate and debate ideas in a professional and collaborative environment.
Online Quizzes: Short formative and summative assessments to test knowledge, understanding and the application of key concepts in digitalisation, sustainability and business strategy.
Presentations: Individual or group presentations to assess professional communication, strategic insight, problem-solving and the ability to present complex ideas clearly to diverse audiences.

All assessments are conducted online and submitted through the official learning platform provided to students.

Assessment Policies

All assessments, including capstone Project, assignments, discussion forums, online quizzes, and presentations, are conducted in accordance with institutional policies, ensuring fairness, transparency, and academic integrity.
The programme uses a mix of formative and summative assessments to support learning, provide feedback, and allow opportunities for improvement.
Late submissions, plagiarism, and other forms of academic misconduct are managed through formal procedures and may affect progression or award classification.
Students are required to meet minimum performance standards across all modules and assessment types in order to achieve the overall qualification.

Grade Bands and Classifications

Final grades are awarded based on aggregated performance across assessments, using a percentage system at LISD.

LISD Grading System

Classification	Percentage Range	UK Grade	GPA (approx.)	Description
First Class (1st)	70–100%	A	4.0	Excellent/Outstanding
Upper Second Class (2:1)	60–69%	B+/A–	3.3–3.7	Very Good
Lower Second Class (2:2)	50–59%	B/B–	2.7–3.0	Good
Third Class (3rd)	40–49%	C	2.0–2.3	Satisfactory
Fail	Below 40%	F	0.0–1.9	Fail/Unsatisfactory

Marks Distribution for the Course

Assessment Type	Weighting
Capstone Project	50%
Assignment	20%
Discussion Forum/Presentation	20%
Online Quiz	10%
Total	100%

Assessment Rubrics and Weightings

Capstone Project Assignment Rubric (50%)
Word Limit: 5000 words ±10% (excluding references and appendices)

Criteria	Description
Understanding of Topic	Demonstrate comprehensive knowledge of the chosen topic, integrating DT, sustainability, strategy and management concepts.
Application to SDGs	Effectively applies relevant UN SDGs, demonstrating clear alignment with sustainable business practices and responsible innovation.
Analysis and Critical Thinking	Provides in-depth analysis, critical evaluation and well-reasoned arguments to address a real-world business challenge related to digitalisation and/or sustainability.
Project Design and Methodology	Develops a clear and appropriate project plan, including research design, methods, tools and implementation strategy relevant to organisational or industry contexts.
Innovation and Problem-Solving	Demonstrates creativity and originality in proposing feasible, ethical and sustainable business solutions, including the use of digital technologies.
Structure and Organisation	Well-structured with clear abstract, introduction, literature review, methodology, findings, discussion, conclusion and references in Harvard style.
Use of Sources	Uses a wide range of relevant academic, industry and professional sources accurately and consistently.
Academic Writing	Clear, coherent and professional use of English, with an appropriate academic tone and accurate referencing.

Publication Opportunity: Students who achieve a score of 70% or above in the Capstone Project may be offered the opportunity to work with the academic team to further develop their project for potential publication in a recognised WASD journal, subject to meeting the required academic and editorial standards.

Assignment Rubric (20%)

Word Limit: 2,500 words ±10% (excluding references and appendices)

Criteria	Description
Understanding of Topic	Demonstrates clear knowledge of the subject and relevant digitalisation, sustainability and business management concepts.
Application to SDGs	Effectively links content to the UN SDGs and sustainable business practices.
Analysis and Critical Thinking	Shows logical analysis, evaluation and reasoned arguments.
Structure and Organisation	Well-structured, with clear abstract, introduction, methodology (where appropriate), analysis, conclusion and references in Harvard style.
Use of Sources	Uses appropriate academic, industry and professional references accurately.
Academic Writing	Clear, accurate and professional use of English.

Discussion Forum / Presentation – 20%

Discussion Forum

Criteria	Description
Participation	Regular and timely contributions to discussions.
Relevance	Posts are relevant to the topic, business context and learning outcomes.
Engagement	Responds constructively to peers, demonstrating collaborative learning.
Critical Insight	Demonstrates thoughtful, analytical and reflective contributions.
Communication	Clear, respectful and professional written communication.

Presentation

Criteria	Description
Content Quality	Relevant, accurate and well-researched content within a business, digitalisation and sustainability context.
Application to Practice	Effectively links theory to real-world organisational challenges, SDGs and strategic decision-making.
Clarity and Structure	Logical flow with clearly communicated key points.
Delivery	Confident, clear and professional communication.
Visual Aids	Effective use of slides or supporting materials.

Online Quiz – 10%

Criteria	Description
Knowledge Recall	Demonstrates understanding of key concepts in digitalisation, sustainability and business strategy.
Accuracy	Provides correct responses to questions.
Time Management	Completes the assessment within the allocated time.
Consistency	Maintains consistent performance across attempts.

Assessment Submission and Mode of Delivery

All assessments will be conducted online and must be submitted through the official online platform provided to students.
Clear instructions and submission deadlines will be communicated in advance.
Students are responsible for ensuring that all work is submitted in the required format and within the specified timeframe.

Target Participants

The MBA DS is a postgraduate degree that provides a comprehensive understanding of contemporary business management, DT and sustainable strategy. It equips professionals with strategic, operational and analytical expertise to make informed decisions and lead effectively within complex and rapidly evolving organisational environments.

The MBA DS at LISD integrates the UN SDGs 1–17 within a business and digital context, emphasising ethical decision-making, responsible innovation and sustainable value creation. Students explore areas such as DT, data-driven strategy, sustainable business models, corporate governance and global economic development.

The curriculum is strongly aligned with the UN SDGs, preparing graduates to lead organisations and industries with purpose, resilience and a commitment to ethical, digitally enabled and environmentally responsible business practices.

Facilitators

The programme will be facilitated by the best experts from all over the world to provide participants within the public and private sectors worldwide with the best scientific and management solutions to implement effective public policy in their organisations to achieve the United Nations 2030 Agenda and its 17 Sustainable Development Goals. The facilitators will be on hand to guide you through the material and will expect you to bring personal experience and reflection on the topics covered. Group work will also be required for participants to engage in the workshop. Such activity allows participants to embed the new knowledge within their experience through active discussion and challenge.

Professor Allam Ahmed (London - UK) is a Professor of Knowledge Management and Sustainable Development; Co-Founder of SMART KM MODEL: An Integrated Knowledge Management Framework for Organizational Excellence and led the implementation of the first of its kind in the Middle East and North Africa Knowledge Management Framework Musharaka. Founding President of WASD; SDGs Universities Initiative; Middle Eastern Knowledge Economy Institute; Fellow Faculty of Public Health, UK; Fellow Chartered Institute of Marketing, UK; and Fellow Academy of World Business, Marketing and Management Development, Australia. Prior to QMUL, Prof. Ahmed spent 15 years at the University of Sussex Science Policy Research Unit (1st science and policy think tank in the UK) where he established and led Sussex’s most successful postgraduate programme MSc International Management.

Professor Lynette Louw (Eastern Cape -South Africa) is the Raymond Ackerman Chair of Management and Deputy Dean, Faculty of Commerce at Rhodes University in Makhanda, South Africa. Her areas of speciality include Strategic Management, International Organisational Behaviour, Cross-cultural Management and SMEs/Entrepreneurship. She has taught and/or researched in the Netherlands, Germany, Uganda and China. Previously, Lynette was a member of the MBA Higher Education Quality Committee for the Council on Higher Education (CHE) in South Africa (2003 - 2004).

Ambassador (Ret) Dr Petru Dumitriu (Geneve - Switzerland) is a Former Ambassador and Permanent Observer of the Council of Europe to the United Nations in Geneva. Currently Senior Fellow and Lecturer on Multilateral Diplomacy postgraduate courses, Diplo Foundation/University of Malta. Former member of the United Nations Joint Inspection Unit and Editor of numerous reports including: Strengthening the policy research uptake in service of the 2030 Agenda for SD, Role of PPPs in the Implementation of Agenda 2030, Knowledge Management in the UN System

Professor Liisa Laakso (Helsinki - Finland) Liisa Laakso has acted in different national and international positions of trust including the Finnish Government’s Research and Innovation Council. Currently she is member of the Human Rights Committee of the Council of Finnish Academies. Before joining the Nordic Africa Institute she served as the Rector of the University of Tampere and before that as the Dean at the University of Helsinki, Faculty of Social Science. She was a professor and UNESCO Chair at the University of Jyväskylä in 2004, in the field of Development and International Cooperation.

Dr Ondřej Dvouletý (Prague - Czech Republic) is Associate Professor at the Department of Entrepreneurship, Prague University of Economics and Business. His research focuses on heterogeneity of self-employment, entrepreneurship and SME policy evaluation and entrepreneurial economics. He is Associate Editor of the Journal of Small Business Management, Journal of Entrepreneurship in Emerging Economies and Central European Business Review. Ondřej is also the Editor of the annual Innovation Management, Entrepreneurship and Sustainability (IMES) conference.

Dr Gale Rigobert (Saint Lucia - Caribbean) is Former Dean of Academic Affairs at the University of St. Martin (USM), in the Dutch Caribbean. She is the former Minister for Education, Innovation, Gender Relations and Sustainable Development in Saint Lucia (2016-2021). Prior to becoming a parliamentary representative, a position she held on to for over nine (9) years (2011-2021), she was a government senator for a short period, which followed her role as advisor on national development to the Government of Saint Lucia (2010-2011). Dr. Rigobert was appointed Leader of the Opposition in 2013, the first woman to hold such office in the island of Saint Lucia.
Her career path has taken her through the hallowed walls of academia, with her career spanning several countries and institutions: The University of the West Indies, St. Augustine, Trinidad and Tobago (2002-2010); SPRU, University of Sussex (2009), the United Kingdom; Anton de Kom University, Suriname (2009); the Interdisciplinary Global Development Centre (IGDC), University of York (2021-2022) and now the University of St. Martin.

Professor Dhiya Al-Jumeily OBE (Liverpool - UK) has 30+ years experience in artificial intelligence and machine learning. In 2020, Prof Al-Jumeily was appointed by her majesty “THE QUEEN to the Most Excellent Order of the British Empire, “OBE- Ordinary Officers of the Civil Division of the said Most Excellent Order” for the “Services to Scientific Research”. Within healthcare field Prof Al-Jumeily developed SMART applications for disease diagnosis and management that are currently used by patients in the UK, UAE and Iraq. On the scientific community level, Prof Al-Jumeily established the eSystems Engineering Society (eSES) that has contributors from researchers and scientists at worldwide. The eSES activities include intelligent patient management system; datasets and databanks; DeSE annual and international conference; accredited professional courses; and the International Journal of Data Science and Advanced Analytics. On the research funding level, Prof Al-Jumeily attracted more than £7.5M of funding and published >350 publications.

Dr Joyce Capelli (Brazil) is the President and Executive Director of Instituto Melhores Dias, expert in the formation of collaborative public-private partnerships that leverage the unique skills and resources of corporations, government and community groups to sustain vital education, health and community development programs in Brazil and other countries. She holds a degree in dental sciences, master’s in dentistry, specialization in administration for the third sector, graduated by the Brazilian Institute of Corporate Governance, training in depth psychology.

Professor Rocky Dwyer (USA) is a Core Faculty Professor in the Doctor of Business Administration Program in the College of Management and Human Potential at Walden University, USA. He is a Fellow of the Royal Society of Arts, UK; a Fellow of the Society of Management Accountants and a Fellow of the Chartered Professional Accountants of Canada. He is an award winning author, editor and educator, who has consulted and undertaken research to support social change for private, not-for profit, and public sector organizations in 30 countries to examine and validate Corporate Social Responsibility, Poverty Reduction initiatives, strategic organizational capacity to support social change, performance management and ethics. His research has been presented and published for conferences and symposiums in Canada, the United States, the United Kingdom, India, South America, Germany, the Russian Federation; and the Peoples Republic of China.

Dr Mohamed Hassan-Sayed (Southampton - UK) is the Founder and Director of Chemical Engineering programs at the University of Southampton. He is an experienced academic with a demonstrated history of working in higher education and industry for 20 years. Skilled in Chemical and Energy systems, a Chartered Energy Engineer From the Energy Institute and a Chartered Engineer from the Institute of Engineering and Technology as well chartered Manager from the Chartered Management institute. He developed and taught a range of Energy and Chemical Engineering courses at the undergraduate, master's and doctoral levels in Kuwait, Saudi, Egypt and the UK. A strong engineering professional with over 95 publications and several books and contributions; supervised 20 PhD projects to conclusion. A Fellow of the Higher Education Academy in the UK. And several certifications in Engineering Business, Management, and innovation. Mohamed Developed the Energy and Petroleum courses at the Australian College in Kuwait then became an Associate Professor for 6 years at the American University in Cairo, where he helped in developing the Energy and Petroleum engineering courses leading to ABET acerdation and participated in the Education Development Program for Egyptian Universities and has previously taught at Suez Canal University and many other private universities such as the British University in Egypt. He also developed and lead the course in Energy and Petroleum Engineering at the University of Portsmouth for six years achieving accreditation through the Engineering council (energy institute) in the UK.

Professor Joseph Ntayi (Kampala - Uganda) is a Professor at Makerere University Business School and served as the former Dean of the Faculty of Economics, Energy, and Management Sciences at Makerere University Business School (MUBS), a position he relinquished in July 2023. Prior to this, he held several notable positions within the institution, including Dean of the Faculty of Computing and Management Science, Head of the Department of Marketing, Procurement, and Logistics Management. With over three decades of dedicated service to Makerere University, Makerere University Business School, and the government of Uganda, Prof. Ntayi has made significant contributions across various roles in Development Finance, Foreign Trade, Procurement and Supply Chain Management, Development Economics, and Strategic Management. Prof. Joseph M. Ntayi is a luminary in both the academic and professional spheres, celebrated for his profound impact as an international scholar, insightful consultant, and pioneering social entrepreneur. Prof. Ntayi has co-authored more than 200 articles for internationally acclaimed journals, covering a wide range of research interests including Development Finance, Development Economics, Microfinance, Energy Economics, Public Sector Procurement, Supply Chain and Logistics, Public Sector Marketing, Entrepreneurship, Positive Psychology, and Public health. In February 2021, 2022, January 2023, and January 2024, Prof. Ntayi received prestigious accolades from the International Scientific Scholars Forum, recognizing him as one of the top scholars in the world and acknowledging his excellence in Business & Management and Strategic Management. Furthermore, he has been recognized as the leading Strategic Management Scientist in Uganda and the Second most prominent in this field across Africa.

Miryem Salah (London - UK) is the director for Digital, Data & AI Transformation, Managing Director for the MSP sales channel of Vodafone Business IT hubs at VodafoneThree.Having led on major transformation across IT, digital, data, analytics and AI globally in private, public sectors. Miryem operates at the intersection of strategy, execution, culture, and impact-the space where she has consistently delivered the greatest value. She brings end‑to‑end ownership: setting direction, aligning capital and talent, and taking full accountability for outcomes. Her experience spans sectors and geographies, with leadership across the full enterprise agenda. Miryem brings strong financial and commercial acumen, with deep expertise in capital allocation, business case development, operating model design, and benefits realisation. She has led complex, multinational organisations through change under pressure-modernising infrastructure, integrating cultures, and delivering measurable improvements in customer experience, efficiency, and profitability. Building high‑performing, inclusive leadership teams with clarity, pace, and accountability. She is deeply committed to sustainability, diversity, and developing future leaders. Miryem is known for authentic leadership, decisive action, and strong stakeholder engagement at the shareholder, board & investor level.

Professor Philip Kotler (Chicago - USA) is widely regarded as the "Father of Modern Marketing" - is an acclaimed American marketing author, consultant, and professor emeritus. He served as the S.C. Johnson Distinguished Professor of International Marketing (Emeritus), Kellogg School of Management, Northwestern University. Known for popularising the concept of the marketing mix, Kotler has authored over 80 books, including Marketing Management and the Principles of Marketing.

Samia Melhem (Washington - USA) is a Lead Policy Specialist at the World Bank’s Digital Development and AI Vice Presidency, based in Washington DC. She manages digital government transformation operations, leveraging technologies to improve delivery of public services in all sectors. She is currently leading a large digital government investment project portfolio, and regional research on Digital Skills for Jobs; as well as AI’s impact on the digital economy. During her career at the WBG, Samia managed digital transformation projects/operations in East and Central Europe, Asia, Middle East and Africa. She authored several publications on Telecoms Policy and Regulation, Digital government, Digital Economy, Digital Capabilities and Skills, Cloud computing, Innovation and Entrepreneurship, Open data, PPP, and Bridging the gender digital divide. In May 2025, Samia received an award from the Arab League for her Digital Economy work in the MENA region. In addition to her current role at the World Bank, Samia started teaching at George Washington University.

Professor Manuel Frutos-Perez (Cambridge - UK) is the Chief Academic Officer at the digital division of Cambridge Education Group. He leads the strategic planning process across a wide portfolio of Higher Education partnerships, with a focus on international market intelligence, academic excellence, and outstanding learner support. He is also a Visiting Professor in Online Education and Digital Innovation at the University of Hull, UK, and a Visiting Professor in Digital Learning at the Academic Practice Directorate, University of the West of England, Bristol, UK. Manuel is an international technology expert promoting the advancement of learning and teaching in Higher Education, and regularly delivers thought leadership keynotes at international events.

Professor Arshi Naim (London - UK) is recognised among the Top 2% Scientists globally by Stanford University and Elsevier, is a distinguished academic with over 23 years of experience in business management, digital marketing, higher education, quality assurance, and academic leadership. A prolific researcher, she has published 115+ Scopus-indexed papers in high impact journals and contributed to academic books with leading publishers such as Wiley, Springer, Elsevier, Emerald, Taylor & Francis, IGI Global, Nova Science, and Bentham Science.

Professor Khalid Hasan (Toronto - Canada) is a Canadian marketing scholar, author, and researcher specialising in sustainability, global strategy, and market research. A Harvard-trained strategist, he has authored, co-authored, and edited seven books, including The New Sustainability Edge (2025) (with the Father of Modern Marketing Professor Philip Kotler). His other publications include Strategic Marketing Management in Asia (2026) and Marketing Practices in Developing Economies (2009). Professor Hasan teaches Sustainability, Marketing, and Human Resource Management in North America and South Asia and serves as CEO of ResInt Canada and President of ResInt Sustainability Institute. With over 35 years of experience, including senior leadership roles at Nielsen, he has led research for the World Bank, the U.S. Department of State, USAID, UNICEF, and major global multinational corporations and Fortune 500 companies. He is also a Paul Harris Fellow of Rotary International.

Professor Muhammad Aziz Rahman (Melbourne - Australia) is an experienced academic, a medical doctor and a public health professional. Following completion of medical graduation (MBBS), he completed his post-graduation in Public Health (MPH, PhD). Currently, he is working as the Associate Dean of Research at the Institute of Health and Wellbeing and the Professor of Public Health at Federation University Australia in Melbourne. Professor Rahman has been working in the areas of public health research and teaching for more than 20 years, both in Australian and international settings. He has an excellent track record of providing leadership in completing different research and community projects successfully, focusing on different aspects of public health, securing funding, producing high-quality research publications, supervising higher degree research students, assisting in capacity building and providing supportive supervision to the early/mid-career researchers and collaborating successfully with experienced researchers. Professor Rahman has published more than 200 research papers in multidisciplinary journals with more than 135,000 citations. Due to his extraordinary track record of research citations, he has been ranked amongst the world’s top 2% scientists for the last five years (2020-25), ranking done by Elsevier BV and Stanford University, USA. He has contributed to generating over $13 million in funding in his professional career. He has extensive international research collaborations with over 25 countries and has successfully led several multi-country research projects with significant outputs. Professor Rahman is also actively engaged with professional communities through different leadership roles. He is the Vice President at the Public Health Association of Australia (PHAA), the largest organisation for public health professionals in Australia.

Professor Intisar Soghayroun (Sudan) is the Former Minister of Higher Education and Scientific Research in Sudan (September 2019 - October 2021) and Professor of Archaeology at the Department of Archaeology, Faculty of Arts, University of Khartoum(1991-2022). Expert at The Institute of Arabic Manuscripts June 2023 up to present. She has special interest in the theoretical archaeology, Islamic civilization, Archaeology and Museums studies, Ancient technologies, Theatrical Archaeology as well as Gender Archaeology. A research fellow at Bergen University, Norway in 2008 and ST, John’s college/Cambridge University, UK in 2000 and held a number of administrative positions at University of Khartoum such Dean, Faculty of Arts, and Dean, Deanship for Scientific Research. A member of national, regional and international associations of Archaeologists. Also worked as a consultant for a numbers of organizations such as Ethiopia-Sudan Power System Interconnection, Red Sea Power Plant, SMEC International PTY LTD and Consultancy Service for lake Nasser/Nubia Watershed. A member of United Nations General Assembly Science Summit (UNGASS) 2021 up to present.

Dr Rawad Hammad (London - UK) is a computer scientist with 20 years of experience in academic research, teaching, industry and leadership. Research interests include the use of Software Engineering, Artificial Intelligence and disruptive technologies for Technology-Enhanced Learning (TEL), e-health and Smart Cities. His expertise lies in the application of innovative technologies from Artificial Intelligence, Semantics, Business Process Management, and Data Management in multi-disciplinary application domains including TEL and e-health. Rawad is the leader of two MSc Programmes and a Technology-Enhanced Learning Research Group. He is also co-director and co-founder of a newly established Smart Health Centre at the University of East London. Moreover, Rawad has been working on large-scale collaborative EU and international projects such as: DECUMANUS, TRANSFER and SmartTech which established collaboration with international partners from UK, Japan, Germany, Finland, the EU and the Middle East. Moreover, Rawad delivered a few keynote speeches and received a considerable number of research awards, the latest was the outstanding paper 2021 by Emerald Publishing. He is an executive committee member of the international society of Artificial Intelligence in Education (AIED), and a panel member of different research journal/conference communities such as EC-TEL, IARIA, WASD, MEKEI, in addition to IEEE, ACM.

Professor Michael Busler (New Jersey - USA) is a Professor of Finance at Stockton University in the USA. He has held positions at Pennsylvania State University, Delaware University, Rutgers University and Drexel University. He teaches courses in Corporate Finance, managerial economics and Entrepreneurship. Dr. Busler is a known expert in Public Policy and Economics. He has published more than 65 refereed journal articles and nearly 1000 opinion columns in major publications. In addition, he has given hundreds of interviews on both syndicated radio and on network tv stations.

Contact Us

To register/enquire about this course and all our various comprehensive list of courses and workshops and if you have any question and/or if you would like to request a training workshop/program not listed in our portfolio please contact our Academic Director Professor Arshi Naim at: arshi@wasd.org.uk with a copy to admin@wasd.org.uk.

London Institute of Sustainable Development (LISD), London, United Kingdom

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Registration and Fees

Included in the course fee, the following learning materials will be provided:

Admission to all sessions.
All overhead slides (PDF).
Case studies (print and video).
Full access to WASD Sustainability Library including all volumes of World Sustainable Development Outlook book series.
Certificate of completion.

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01

The New Sustainability Edge

A landmark guide on how sustainability has shifted from an optional add-on to a core competitive strategy. Kotler and Hasan show how businesses of every size can embed environmental and social responsibility into their DNA — not just to do good, but to drive lasting growth and outpace the competition.

Philip Kotler & Khalid Hasan

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02

Organization Diagnosis, Design, and Transformation

Practical guide built around the Baldrige Excellence Framework, helping organizations systematically assess their current state, redesign their structure, and lead successful transformation. Now in its Fifth Edition (updated for 2011–2012), it walks leaders through strategy creation, decision-making, feasibility assessment, and the full strategy development process using a structured, step-by-step approach.

John Latham & John Vinyard

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03

The 13 Key Performance Indicators for Highly Effective Teams

Practical leadership guide that identifies and explores 13 specific, measurable indicators that distinguish high-performing teams from average ones. It provides managers, team leaders, and HR professionals with a clear framework to diagnose team health, track performance, and implement targeted improvements. Drawing on real-world research and case studies, the book covers areas like communication, trust, accountability, and collaboration.

Allam Ahmed, George Siantonas & Nicholas Siantonas

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04

Smart KM Model: An Integrated Knowledge Management Framework for Organizational Excellence

presents a comprehensive and integrated framework for implementing Knowledge Management (KM) across organizations. The book guides leaders and practitioners through a structured model for capturing, sharing, and leveraging organizational knowledge to drive efficiency, innovation, and sustainable excellence. It bridges theory and practice, making it highly relevant for executives, policy makers, and academics looking to embed a smart knowledge culture within their institutions.

Allam Ahmed & Mohamed Elhag

MBA Digitalisation and Sustainability

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