Overview

Master of Business Administration (MBA) Halal Marketing and Sustainability

Duration: 12 Months
Credit Hours: 180
ECTS: 90
Level: HE7
Mode of Delivery: Hybrid (Online/Onsite at different locations across the world)

Overview

The Master of Business Administration (MBA) in Halal Marketing and Sustainability (MBA HMS) at LISD is a postgraduate programme designed to prepare forward-thinking leaders who can drive ethical, culturally informed, and digitally enabled marketing strategies across the rapidly expanding global halal economy.

Rooted in the principles of Islamic ethics and aligned with the United Nations Sustainable Development Goals (UN SDGs), the programme combines advanced management education with a strong emphasis on Sharia-compliant marketing practices, responsible business conduct, and innovation in the digital economy. It enables students to develop critical expertise in strategic marketing, halal brand management, consumer behaviour in Muslim-majority and Muslim-minority markets, and ethical governance, while strengthening their ability to apply data-driven insights and digital technologies to complex global business challenges.

Learners gain a deep understanding of the relationship between halal marketing, sustainability, and digital transformation, with a focus on creating value-driven, transparent, and socially responsible business models. The programme equips students to evaluate and respond to global market dynamics within the halal industry, integrating Islamic ethical principles into strategic decision-making, product development, and organisational growth.

Graduates emerge as capable and ethically grounded leaders, prepared to guide organisations towards resilient, innovative, and culturally aware operations, balancing commercial success with social responsibility and ethical integrity in an increasingly interconnected and rapidly evolving global halal marketplace.

A One of-a-Kind Initiative

At LISD, the MBA HMS offers a transformative learning experience that integrates strategic marketing, innovation, leadership, and global engagement within the context of the rapidly growing global halal economy. Distinct from traditional postgraduate programmes, this course combines advanced marketing principles with halal market strategy, ethical business practices, digital transformation, and responsible governance to provide a cohesive and practice-oriented learning journey.

Aligned with Islamic ethical principles and the UN 2030 Agenda and its SDGs, the programme equips students to address real-world challenges by developing halal-compliant marketing strategies, leveraging emerging digital technologies, and applying data-driven insights to enhance organisational performance while ensuring transparency, trust, and social responsibility.

Purpose-driven and globally focused, the MBA HMS prepares graduates with the strategic vision, cultural and ethical awareness, and leadership capabilities required to shape organisations and industries that are competitive, digitally enabled, ethically grounded, and socially impactful in an increasingly complex global halal marketplace.

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Location

London Institute of Sustainable Development (LISD), London, United Kingdom

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Country/Regions

UK
Europe

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What will you learn

Learning Outcomes

Demonstrate an advanced understanding of global halal marketing environments, digital transformation, and ethical (Sharia-compliant) business and management practices.
Apply strategic, analytical, and data-driven approaches to enhance halal marketing effectiveness, organisational performance, innovation, and long-term value creation.
Lead with integrity and strategic vision, promoting Islamic ethical principles, responsible governance, inclusivity, and corporate social responsibility within halal marketing and business practices.
Critically analyse complex halal marketing and business challenges by integrating insights from Islamic economics, digital technologies, sustainability, and global market dynamics.
Drive innovation in halal marketing and digital transformation to improve customer trust, engagement, operational efficiency, competitiveness, and stakeholder value.
Develop and implement effective halal marketing and business strategies that support sustainable, ethical growth and organisational resilience in dynamic global markets.
Communicate and collaborate effectively across multidisciplinary teams and diverse cultural, religious, and professional contexts.
Demonstrate professional leadership capabilities, including adaptability, emotional intelligence, and a commitment to continuous professional development and lifelong learning.
Contribute to sustainable and ethical development by aligning halal marketing strategies and business decisions with Islamic values and the UN SDGs.

Learning Outcomes for Knowledge and Understanding

Demonstrate an advanced understanding of halal marketing strategy, Islamic leadership principles, and ethical management practices within a global business context.
Analyse the interrelationships between Islamic governance, economics, digital innovation, and organisational performance in shaping halal marketing effectiveness and business outcomes.
Critically evaluate global halal marketing and business challenges, including regulatory and Sharia compliance frameworks, through the lenses of ethics, sustainability, and corporate responsibility.
Integrate principles of digital transformation, emerging technologies, and data analytics into strategic halal marketing and organisational decision-making processes.

Learning Outcomes for Cognitive, Intellectual or Thinking Skills

Critically evaluate halal marketing strategies and organisational performance using evidence-based reasoning and advanced analytical methods.
Apply strategic and innovative thinking to design effective halal marketing-led solutions for complex business, ethical, and sustainability challenges.
Synthesise multidisciplinary perspectives, including Islamic economics, marketing, digital technologies, and sustainability, to inform ethical and commercially viable decisions.
Reflect critically on leadership practice within halal marketing and ethical business contexts to enhance personal effectiveness and organisational impact.

Learning Outcomes for Practical, Professional or Subject-Specific Skills

Design and implement applied consultancy projects or capstone initiatives addressing real-world halal marketing, business, and ethical sustainability challenges.
Lead and manage organisational change initiatives, with a focus on digital transformation, halal innovation, and marketing effectiveness.
Communicate complex halal marketing insights, strategies, and data effectively to diverse professional audiences and stakeholder groups.
Demonstrate advanced leadership, negotiation, and stakeholder engagement skills within dynamic halal marketing and organisational contexts.

Learning Outcomes for Technical or Information Technology Skills

Apply digital tools, marketing analytics, and emerging technologies to support strategic halal marketing and operational decision-making.
Evaluate the impact of digital transformation, artificial intelligence, and platform-based technologies on halal marketing strategies, business models, and organisational performance.
Manage digital collaboration, communication, and information systems effectively to enhance halal marketing operations and stakeholder engagement in professional environments.

Learning Outcomes for Transferable, Key or Personal Skills

Communicate clearly, ethically, and persuasively across halal marketing, corporate, entrepreneurial, and policy contexts.
Collaborate effectively within multidisciplinary teams, demonstrating inclusivity, cultural awareness, and emotional intelligence in halal marketing and organisational settings.
Demonstrate self-awareness, resilience, and adaptability in leadership roles within dynamic halal marketing and global business environments.
Evidence a strong commitment to ethical governance, social responsibility, and halal-compliant marketing practices aligned with Islamic principles and sustainable development goals.

Programme Structure

Support for Student Learning

The programme provides comprehensive support to ensure a successful and engaging learning experience:

Academic Support – Online tutorials, workshops, and one-to-one guidance help students develop knowledge, research skills, and assessment strategies.
Technical Support – Access to the online learning platform, digital tools, and software enables effective study, data analysis, and assignment work.
Personal and Professional Development – Mentoring, career services, and skills workshops support leadership, employability, and professional growth.
Inclusive Learning Environment – Support is provided for diverse learning needs, including study skills, wellbeing, and accessibility accommodations.
Feedback and Continuous Improvement – Regular, constructive feedback on assignments, discussion contributions, quizzes, and presentations encourages reflective learning and academic progression.

Programme Structure

The programme requires the successful completion of 180 credits at HE7, including a Capstone Project, for the award of the MBA HMS. It prepares professionals to lead effectively in today’s complex and rapidly evolving marketing and business landscape, combining rigorous academic study with practical application, interdisciplinary learning, and a global perspective on sustainable and responsible business practices based on Islamic principles.

Programme Structure

Component	Credit Hours
Module One: Global Sustainability Challenges and Strategic Responses	30
Module Two: Digital Transformation, Innovation and Organisational Excellence	30
Module Three: Foundations of Halal Marketing, Islamic Ethics and Consumer Behaviour	30
Module Four: Strategic Halal Marketing Management, Branding and Value Chain Integration	30
Capstone Project	60
Total Credits	180

EXIT POINTS
The programme includes exit points, allowing students to leave with a recognised qualification based on the number of credits completed:

Credits Completed	Qualification Awarded	Duration
60	Postgraduate Certificate Halal Marketing and Sustainability	3 months
120	Postgraduate Diploma Halal Marketing and Sustainability	6 months

Exit points provide students with formal credentials even if they do not complete the full programme, recognising the learning achieved up to that stage.

Components of Modules

Module One: Global Sustainability Challenges and Strategic Responses

Globalization, Global Market Place, Development and Sustainability Transitions (Allam Ahmed and Philip Kotler)
Foundations of Sustainability and SD (Mohamed Hassan-Sayed)
The Evolution of the Concept of Development in the History of the UN System (Petru Dumitriu)
Understanding the UN 2030 Agenda and SDGs (Petru Dumitriu)
Human Capital for Sustainability: Education and Health Systems (Muhammad Aziz Rahman)
Climate Governance, Environmental Risk, and Corporate Sustainability (Joseph Ntayi)
Energy Transition: Renewable Energy and the Nuclear Debate (Mohamed Hassan-Sayed)
The AI Carbon Footprint: Data Centres, E-Waste, and Resource Scarcity (Rawad Hammad)
Sustainable Urban Development, Heritage and Tourism (Intisar Soghayroun)
Accounting and Financial Literacy for Non-Finance Managers (Michael Busler)

Module Two: Digital Transformation, Innovation and Organisational Excellence

Digitisation and Digital Transformation (Miryem Salah)
AI Transformation and Modernisation (Miryem Salah)
The Emergence of International Norms on AI and Ethics (Petru Dumitriu)
AI for SD and SDGs Achievement (Dhiya Al-Jumeily)
Generative AI and the Future of Circular Economy (Rawad Hammad)
DS and ML: Predictive Modelling for Environmental Impact (Rawad Hammad)
Robotics and Autonomous Systems for Sustainable Manufacturing (Mary He)
FinTech and Digital Financial Systems for SD (Malgorzata Sulimierska)
Creativity and Creative Entrepreneurship in the Digital Economy (Ondřej Dvouletý)
KM and Knowledge-Based Economy (Allam Ahmed

Module Three: Foundations of Halal Marketing, Islamic Ethics and Consumer Behaviour

Principles and Evolution of Halal Marketing
Shariah foundations in business and marketing ethics
Concepts of halal, haram and tayyib in commercial practice
Global halal economy: scope, sectors and growth trends
Halal certification systems, standards and regulatory bodies
Islamic consumer behaviour and decision-making processes
Cultural, religious and socio-economic influences on Muslim consumers
Trust, transparency and ethical value propositions in halal markets
Halal tourism, food, finance and lifestyle sectors overview
Contemporary issues and challenges in halal markets

Module Four: Strategic Halal Marketing Management, Branding and Value Chain Integration

Strategic marketing planning in halal industries
Halal branding, positioning and brand authenticity
Developing the halal marketing mix (product, price, place, promotion)
Halal supply chain management and integrity assurance
Value chain integration and logistics in halal industries
Governance, compliance and risk management in halal businesses
Leadership and organisational capabilities in halal enterprises
Innovation and new product/service development in halal markets
Market entry strategies and global expansion of halal brands
Sustainability and ethical business practices in halal value chains

Module Five: Capstone Project

Key Stages of the Capstone Project: Allam Ahmed and Arshi Naim

Project Proposal Development: Development of a research or consultancy proposal addressing a real-world halal marketing or business challenge.
Literature and Industry Review: Critical review of academic, Islamic, and industry sources on halal marketing strategy and practice.
Methodology Design: Selection of appropriate research methods using ethical (Sharia-compliant) frameworks and digital marketing tools.
Data Collection and Analysis: Application of qualitative and quantitative methods to generate insights into halal consumer behaviour and market performance.
Findings and Discussion: Interpretation of results in relation to halal marketing strategy, digital innovation, and ethical business impact.
Conclusions and Recommendations: Development of practical, evidence-based recommendations for halal marketing practice and organisational improvement.
Publication and Dissemination: Preparation of the project for professional presentation or publication demonstrating applied impact in halal marketing.

Assessment

The MBA HMS employs a diverse and integrated assessment strategy designed to evaluate students’ knowledge, cognitive abilities, practical competencies, and professional development within the context of ethical, Sharia-compliant marketing and the global halal economy.

Assessment methods include:

Capstone Project: An independent consultancy-style project requiring students to integrate and apply knowledge, skills, and competencies developed throughout the programme to address a real-world halal marketing challenge. This may involve brand development, market entry strategy, digital halal marketing transformation, or ethical consumer engagement. The project demonstrates critical thinking, research capability, problem-solving, Sharia compliance awareness, and professional communication.
Assignments: Written coursework, including essays, case analyses, and applied research reports, designed to assess critical evaluation, strategic thinking, and the application of theory to contemporary halal marketing practices, Islamic consumer behaviour, and global ethical business contexts.
Discussion Forums: Online contributions and peer interactions used to evaluate engagement, reflective thinking, and the ability to articulate, justify, and debate ideas within halal marketing, ethical branding, and culturally diverse professional environments.
Online Quizzes: Short formative and summative assessments to test knowledge, understanding, and the application of key concepts in halal marketing, Islamic business ethics, digital marketing, and global market strategy.
Presentations: Individual or group presentations to assess professional communication, strategic insight, problem-solving, and the ability to present complex halal marketing ideas clearly and persuasively to diverse audiences, including industry stakeholders.

All assessments are conducted online and submitted through the official learning platform provided to students.

Assessment Policies

All assessments, including capstone Project, assignments, discussion forums, online quizzes, and presentations, are conducted in accordance with institutional policies, ensuring fairness, transparency, and academic integrity.
The programme uses a mix of formative and summative assessments to support learning, provide feedback, and allow opportunities for improvement.
Late submissions, plagiarism, and other forms of academic misconduct are managed through formal procedures and may affect progression or award classification.
Students are required to meet minimum performance standards across all modules and assessment types in order to achieve the overall qualification.

Grade Bands and Classifications

Final grades are awarded based on aggregated performance across assessments, using a percentage system at LISD.

LISD Grading System

Classification	Percentage Range	UK Grade	GPA (approx.)	Description
First Class (1st)	70–100%	A	4.0	Excellent/Outstanding
Upper Second Class (2:1)	60–69%	B+/A–	3.3–3.7	Very Good
Lower Second Class (2:2)	50–59%	B/B–	2.7–3.0	Good
Third Class (3rd)	40–49%	C	2.0–2.3	Satisfactory
Fail	Below 40%	F	0.0–1.9	Fail/Unsatisfactory

Marks Distribution for the Course

Assessment Type	Weighting
Capstone Project	50%
Assignment	20%
Discussion Forum/Presentation	20%
Online Quiz	10%
Total	100%

Assessment Rubrics and Weightings

Capstone Project Rubric – 50%
Word Limit: 5,000 words ±10% (excluding references and appendices)

Criteria	Description
Understanding of Topic	Demonstrates comprehensive understanding of the chosen halal marketing topic, integrating Islamic marketing principles, ethical branding, digital transformation, and contemporary business management concepts.
Application to Islamic Ethics & SDGs	Effectively applies Islamic ethical principles (Sharia compliance, halal integrity, transparency, and fairness) alongside relevant UN SDGs, demonstrating alignment with responsible and sustainable marketing practices.
Analysis and Critical Thinking	Provides in-depth analysis, critical evaluation, and well-reasoned arguments addressing a real-world halal marketing challenge, including consumer behaviour, global halal markets, or ethical brand strategy.
Project Design and Methodology	Develops a clear, structured, and appropriate research or consultancy design, including methodology, tools, and implementation strategy relevant to halal marketing environments and industry practice.
Innovation and Problem-Solving	Demonstrates creativity and originality in proposing feasible, ethical, and Sharia-compliant marketing solutions, including digital marketing innovation and halal brand development strategies.
Structure and Organisation	Well-structured with clear abstract, introduction, literature review, methodology, findings, discussion, conclusion, and Harvard-style references.
Use of Sources	Uses a wide range of relevant academic, Islamic scholarship, industry, and professional sources accurately and consistently.
Academic Writing	Clear, coherent, and professional use of English with appropriate academic tone and accurate referencing.
Presentation and Communication	Effectively communicates findings and recommendations in a structured, professional, and industry-relevant manner suitable for academic and business audiences.

Publication Opportunity
Students who achieve a score of 70% or above in the Capstone Project may be invited to collaborate with the academic team to further develop their work for potential publication in a recognised WASD journal or halal industry-focused academic outlet, subject to meeting required academic, ethical, and editorial standards.

Assignment Rubric – 20%
Word Limit: 2,500 words ±10% (excluding references and appendices)

Criteria	Description
Understanding of Topic	Demonstrates clear knowledge of halal marketing principles, Islamic ethics, and relevant business and marketing concepts.
Application to Islamic Ethics & SDGs	Effectively links content to Islamic ethical frameworks and the UN SDGs, demonstrating responsible and sustainable halal marketing practice.
Analysis and Critical Thinking	Shows logical analysis, evaluation, and well-reasoned arguments grounded in halal marketing theory and practice.
Structure and Organisation	Well-structured with clear abstract, introduction, analysis, conclusion, and Harvard-style references.
Use of Sources	Uses appropriate academic, Islamic, and industry sources accurately and effectively.
Academic Writing	Clear, accurate, and professional use of English with appropriate academic tone and referencing.

Discussion Forum / Presentation – 20%

Discussion Forum

Criteria	Description
Participation	Regular, timely, and meaningful contributions to halal marketing discussions.
Relevance	Contributions are relevant to halal industry contexts, Islamic ethics, and learning outcomes.
Engagement	Responds constructively to peers, demonstrating collaborative and respectful academic dialogue.
Critical Insight	Demonstrates reflective, analytical, and ethically grounded contributions to discussion topics.
Communication	Clear, respectful, and professional written communication in line with academic and Islamic ethical standards.

Presentation

Criteria	Description
Content Quality	Relevant, accurate, and well-researched content within a halal marketing and Islamic ethical context.
Application to Practice	Effectively links theory to real-world halal marketing challenges, Islamic consumer behaviour, and strategic decision-making.
Clarity and Structure	Logical flow with clearly communicated key points and structured argumentation.
Delivery	Confident, clear, and professional communication appropriate for academic and industry audiences.
Visual Aids	Effective and professional use of slides or supporting materials enhancing clarity and engagement.

Online Quiz – 10%

Criteria	Description
Knowledge Recall	Demonstrates understanding of key halal marketing concepts, Islamic ethics, and global marketing principles.
Accuracy	Provides correct responses reflecting understanding of theoretical and applied knowledge.
Time Management	Completes assessment within allocated time effectively.
Consistency	Maintains consistent performance across all quiz components.

Assessment Submission and Mode of Delivery

All assessments will be conducted online and must be submitted through the official online platform provided to students.
Clear instructions and submission deadlines will be communicated in advance.
Students are responsible for ensuring that all work is submitted in the required format and within the specified timeframe.

Target Participants

The MBA HMS is a postgraduate degree that provides a comprehensive understanding of contemporary marketing management within the global halal economy and Sharia-compliant business environments. It equips professionals with strategic, operational, and analytical expertise to make informed decisions and lead effectively within complex and rapidly evolving international halal marketing contexts.

The MBA HMS at LISD integrates Islamic ethical principles alongside the UN SDGs within a marketing and business context, with a strong emphasis on ethical decision-making, responsible halal marketing practices, and sustainable value creation. Students explore areas such as strategic halal marketing, digital transformation, data-driven decision-making, halal-certified business models, Islamic corporate governance, and global halal market dynamics.

The curriculum is strongly aligned with both Islamic ethical frameworks and the UN SDGs, preparing graduates to lead organisations and industries with purpose, resilience, and a commitment to ethical, digitally enabled, and socially responsible halal marketing and business practices.

Facilitators

The programme will be facilitated by the best experts from all over the world to provide participants within the public and private sectors worldwide with the best scientific and management solutions to implement effective public policy in their organisations to achieve the UN 2030 Agenda and its 17 SDGs. The facilitators will be on hand to guide you through the material and will expect you to bring personal experience and reflection on the topics covered. Group work will also be required for participants to engage in the workshop. Such activity allows participants to embed the new knowledge within their experience through active discussion and challenge.

Professor Philip Kotler (Chicago - USA) is widely regarded as the "Father of Modern Marketing" - is an acclaimed American marketing author, consultant, and professor emeritus. He served as the S.C. Johnson Distinguished Professor of International Marketing (Emeritus), Kellogg School of Management, Northwestern University. Known for popularising the concept of the marketing mix, Kotler has authored over 80 books, including Marketing Management and the Principles of Marketing.

Professor Arshi Naim (London - UK) is recognised among the Top 2% Scientists globally by Stanford University and Elsevier, is a distinguished academic with over 23 years of experience in business management, digital marketing, higher education, quality assurance, and academic leadership. A prolific researcher, she has published 115+ Scopus-indexed papers in high impact journals and contributed to academic books with leading publishers such as Wiley, Springer, Elsevier, Emerald, Taylor & Francis, IGI Global, Nova Science, and Bentham Science.

Dr Khalid Hasan (Toronto - Canada) is a Canadian marketing scholar, author, and researcher specialising in sustainability, global strategy, and market research. A Harvard-trained strategist, he has authored, co-authored, and edited seven books, including The New Sustainability Edge (2025) (with the Father of Modern Marketing Professor Philip Kotler). His other publications include Strategic Marketing Management in Asia (2026) and Marketing Practices in Developing Economies (2009). Professor Hasan teaches Sustainability, Marketing, and Human Resource Management in North America and South Asia and serves as CEO of ResInt Canada and President of ResInt Sustainability Institute. With over 35 years of experience, including senior leadership roles at Nielsen, he has led research for the World Bank, the U.S. Department of State, USAID, UNICEF, and major global multinational corporations and Fortune 500 companies. He is also a Paul Harris Fellow of Rotary International.

Professor Lynette Louw (Eastern Cape -South Africa) is the Raymond Ackerman Chair of Management and Deputy Dean, Faculty of Commerce at Rhodes University in Makhanda, South Africa. Her areas of speciality include Strategic Management, International Organisational Behaviour, Cross-cultural Management and SMEs/Entrepreneurship. She has taught and/or researched in the Netherlands, Germany, Uganda and China. Previously, Lynette was a member of the MBA Higher Education Quality Committee for the Council on Higher Education (CHE) in South Africa (2003 - 2004).

Professor Allam Ahmed (London - UK) is a Professor of Knowledge Management and Sustainable Development; Co-Founder of SMART KM MODEL: An Integrated Knowledge Management Framework for Organizational Excellence and led the implementation of the first of its kind in the Middle East and North Africa Knowledge Management Framework Musharaka. Founding President of WASD; SDGs Universities Initiative; Middle Eastern Knowledge Economy Institute; Fellow Faculty of Public Health, UK; Fellow Chartered Institute of Marketing, UK; and Fellow Academy of World Business, Marketing and Management Development, Australia. Prior to QMUL, Prof. Ahmed spent 15 years at the University of Sussex Science Policy Research Unit (1st science and policy think tank in the UK) where he established and led Sussex’s most successful postgraduate programme MSc International Management.

Dr Ondřej Dvouletý (Prague - Czech Republic) is Associate Professor at the Department of Entrepreneurship, Prague University of Economics and Business. His research focuses on heterogeneity of self-employment, entrepreneurship and SME policy evaluation and entrepreneurial economics. He is Associate Editor of the Journal of Small Business Management, Journal of Entrepreneurship in Emerging Economies and Central European Business Review. Ondřej is also the Editor of the annual Innovation Management, Entrepreneurship and Sustainability (IMES) conference.

Professor Hongmei (Mary) He (Manchester - UK) is Professor of Artificial Intelligence (AI) for Robotics in the School of Science, Engineering, and Environment at the University of Salford and Turing Liaison Academic for membership of the Salford Turing University Network. She is a passionate advocate of AI and an expert in human-centred AI for trustworthy robotics and trustworthy autonomous systems (TRAS). She has also done a lot of research in cognitive cybersecurity, data science, computational theory and optimisation. She was a senior embedded systems engineer at Motorola Design House in China. Mary is Chair of the task force of AI and Edge Computing for TRAS on the IEEE Computational Intelligence Society's Technical Committee on Adaptive and Dynamic Programming and Reinforcement Learning and Chair of the IEEE UK & Ireland RAS Chapter.

Professor Roubina Juwaheer (Mauritius) is currently a Professor of Marketing at the Department of Management, Faculty of Law and Management. She served as the Pro Vice- Chancellor (Planning and Resources) of the University of Mauritius from 2014-2017 and Dean of the Faculty from 2008-2011. As an Academic, she has several years of experience in marketing, tourism and hospitality in Mauritius and the Indian Ocean Islands and extensive teaching, industrial and consulting experience in the marketing, hospitality and tourism field. Her additional research interests include green marketing, ecotourism, service quality, customer satisfaction, advocacy for women and children, CRM and health care management. Prof. Juwaheer has also been awarded the title of ‘Africa’s Most Influential Women 2016 in Business and Government’ both at Country and Regional levels in the field of Tertiary Education Sector (Academic) in Mauritius and the Indian Ocean Region (IOC) in August 2016 by the CEO Global magazine, a media magazine that has during the previous years focused on Africa’s leading talent and sharing their success stories.

Professor Rocky Dwyer (USA) is a Core Faculty Professor in the Doctor of Business Administration Program in the College of Management and Human Potential at Walden University, USA. He is a Fellow of the Royal Society of Arts, UK; a Fellow of the Society of Management Accountants and a Fellow of the Chartered Professional Accountants of Canada. He is an award winning author, editor and educator, who has consulted and undertaken research to support social change for private, not-for profit, and public sector organizations in 30 countries to examine and validate Corporate Social Responsibility, Poverty Reduction initiatives, strategic organizational capacity to support social change, performance management and ethics. His research has been presented and published for conferences and symposiums in Canada, the United States, the United Kingdom, India, South America, Germany, the Russian Federation; and the Peoples Republic of China.

Professor Doaa Salman (Cairo - Egypt) is an esteemed Professor of Economics at the Faculty of Management Sciences at October University for Modern Sciences and Arts and a well-respected authority in the academic community. Her expertise lies in several fields of research, including Managerial Finance, Financial Institutions Management, International Economics and Trade Agreements, Money & Banking, International Banking, Feasibility Studies, Public Finance, inclusive growth, development, Health Economics and digital transformation and sustainability. She is a master of commonly used statistical tools and computer software used for cost and revenue analysis, and econometric applications such as SPSS, Stata, R, etc. She is the chief editor of the MSA-Management Sciences Journal and her research has appeared in several prestigious journals, including Economics and Policy, International Journal of Finance & Banking Studies, International Journal of Green Economics, International Journal of Development and Conflict, and Journal of Economics.

Professor Manuel Frutos-Perez (Cambridge - UK) is the Chief Academic Officer at the digital division of Cambridge Education Group. He leads the strategic planning process across a wide portfolio of Higher Education partnerships, with a focus on international market intelligence, academic excellence, and outstanding learner support. He is also a Visiting Professor in Online Education and Digital Innovation at the University of Hull, UK, and a Visiting Professor in Digital Learning at the Academic Practice Directorate, University of the West of England, Bristol, UK. Manuel is an international technology expert promoting the advancement of learning and teaching in Higher Education, and regularly delivers thought leadership keynotes at international events.

Miryem Salah (London - UK) is the director for Digital, Data & AI Transformation, Managing Director for the MSP sales channel of Vodafone Business IT hubs at VodafoneThree.Having led on major transformation across IT, digital, data, analytics and AI globally in private, public sectors. Miryem operates at the intersection of strategy, execution, culture, and impact-the space where she has consistently delivered the greatest value. She brings end‑to‑end ownership: setting direction, aligning capital and talent, and taking full accountability for outcomes. Her experience spans sectors and geographies, with leadership across the full enterprise agenda. Miryem brings strong financial and commercial acumen, with deep expertise in capital allocation, business case development, operating model design, and benefits realisation. She has led complex, multinational organisations through change under pressure-modernising infrastructure, integrating cultures, and delivering measurable improvements in customer experience, efficiency, and profitability. Building high‑performing, inclusive leadership teams with clarity, pace, and accountability. She is deeply committed to sustainability, diversity, and developing future leaders. Miryem is known for authentic leadership, decisive action, and strong stakeholder engagement at the shareholder, board & investor level.

Ambassador (Ret) Dr Petru Dumitriu (Geneve - Switzerland) is a Former Ambassador and Permanent Observer of the Council of Europe to the United Nations in Geneva. Currently Senior Fellow and Lecturer on Multilateral Diplomacy postgraduate courses, Diplo Foundation/University of Malta. Former member of the United Nations Joint Inspection Unit and Editor of numerous reports including: Strengthening the policy research uptake in service of the 2030 Agenda for SD, Role of PPPs in the Implementation of Agenda 2030, Knowledge Management in the UN System

Contact Us

To register/enquire about this course and all our various comprehensive list of courses and workshops and if you have any question and/or if you would like to request a training workshop/program not listed in our portfolio please contact our Academic Director Professor Arshi Naim at: arshi@wasd.org.uk with a copy to admin@wasd.org.uk.

London Institute of Sustainable Development (LISD), London, United Kingdom

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Registration and Fees

Included in the course fee, the following learning materials will be provided:

Admission to all sessions.
All overhead slides (PDF).
Case studies (print and video).
Full access to WASD Sustainability Library including all volumes of World Sustainable Development Outlook book series.
Certificate of completion.

Gallery

01

The New Sustainability Edge

A landmark guide on how sustainability has shifted from an optional add-on to a core competitive strategy. Kotler and Hasan show how businesses of every size can embed environmental and social responsibility into their DNA — not just to do good, but to drive lasting growth and outpace the competition.

Philip Kotler & Khalid Hasan

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02

Organization Diagnosis, Design, and Transformation

Practical guide built around the Baldrige Excellence Framework, helping organizations systematically assess their current state, redesign their structure, and lead successful transformation. Now in its Fifth Edition (updated for 2011–2012), it walks leaders through strategy creation, decision-making, feasibility assessment, and the full strategy development process using a structured, step-by-step approach.

John Latham & John Vinyard

" alt="Book Title" />

03

The 13 Key Performance Indicators for Highly Effective Teams

Practical leadership guide that identifies and explores 13 specific, measurable indicators that distinguish high-performing teams from average ones. It provides managers, team leaders, and HR professionals with a clear framework to diagnose team health, track performance, and implement targeted improvements. Drawing on real-world research and case studies, the book covers areas like communication, trust, accountability, and collaboration.

Allam Ahmed, George Siantonas & Nicholas Siantonas

" alt="Book Title" />

04

Smart KM Model: An Integrated Knowledge Management Framework for Organizational Excellence

presents a comprehensive and integrated framework for implementing Knowledge Management (KM) across organizations. The book guides leaders and practitioners through a structured model for capturing, sharing, and leveraging organizational knowledge to drive efficiency, innovation, and sustainable excellence. It bridges theory and practice, making it highly relevant for executives, policy makers, and academics looking to embed a smart knowledge culture within their institutions.

Allam Ahmed & Mohamed Elhag

MBA Halal Marketing and Sustainability

Overview

Overview

Related Sustainable Development Goals

Related Courses

Location

Country/Regions

Social Networks

Related Sustainable Development Goals

Related Courses

What will you learn

Learning Outcomes

Learning Outcomes for Knowledge and Understanding

Learning Outcomes for Cognitive, Intellectual or Thinking Skills

Learning Outcomes for Practical, Professional or Subject-Specific Skills

Learning Outcomes for Technical or Information Technology Skills

Learning Outcomes for Transferable, Key or Personal Skills

Programme Structure

Support for Student Learning

Programme Structure

Components of Modules

Module One: Global Sustainability Challenges and Strategic Responses

Module Two: Digital Transformation, Innovation and Organisational Excellence

Module Three: Foundations of Halal Marketing, Islamic Ethics and Consumer Behaviour

Module Four: Strategic Halal Marketing Management, Branding and Value Chain Integration

Assessment

Assessment Policies

Grade Bands and Classifications

LISD Grading System

Marks Distribution for the Course

Assessment Rubrics and Weightings

Target Participants

Facilitators

Contact Us

Registration and Fees

Gallery

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