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Mastering Your Business Successfully

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Overview

Mastering Your Business Successfully 

One Day Workshop
Saturday 12th July 2025 (17:30-21:00)
London - United Kingdom (Face-to-Face) 

Part One (Roundtable Discussion - Challenges and Opportunities for Your Business) 
Part Two (Your Journey of Success - Ideas from Home to the Market) 
Part Three (Next Steps to Join Sudan Stores)   

Delivered by Professor Allam Ahmed
Fellow (FCIM) and Chartered Marketer (CM) of the Chartered Institute of Marketing, UK
Fellow (FAWB) Academy of World Business, Marketing and Management Development, Australia
Fellow (FFPH)  Faculty of Public Health, UK
Listed in the Who’s Who in the World 2009-2021; 2021 Who’s Who in the World Lifetime Achievement Award; Who’s Who in Finance and Business 2009/2010; Who’s Who in America 2012-2014 published by Marquis Who’s Who, USA.

Are you ready to transform your business vision into reality? Whether you're an aspiring entrepreneur with innovative ideas, a business owner looking to scale, or someone passionate about entering the business world, this transformative workshop is your gateway to success.

In this dynamic, hands-on workshop, you'll join a community of forward-thinking entrepreneurs and business leaders. Together, we'll explore the exciting opportunities in today's digital economy and help you craft your ideal path to business success.

What makes this workshop unique? You'll engage in:

- Real-world case studies and interactive problem-solving sessions
- Cutting-edge discussions on emerging market opportunities, including recent legal changes and technological innovations
- Practical strategies for product development and market competition
- Expert guidance on evaluating business opportunities and ensuring startup success

Our comprehensive approach covers everything from initial concept to successful execution. You'll gain invaluable insights into:

- Strategic business planning and market analysis
- Consumer behaviour and market trends
- Digital transformation and technological integration
- Practical steps for business expansion and growth

This isn't just another business workshop, it's an interactive learning experience where you'll connect with like-minded entrepreneurs, share insights, and learn from real success stories. Plus, you'll benefit from our facilitator's wealth of experience in transforming struggling businesses into thriving enterprises.

Don't miss this opportunity to be part of a workshop that has helped countless entrepreneurs turn their business dreams into reality. Places are limited, secure yours today!

Related Sustainable Development Goals
  • SDG4
  • SDG8
  • SDG9
Related Courses
  • Sustainability Masterclass
  • Knowledge Management
  • Management
  • Innovation
  • Entrepreneurship
  • Education
  • Higher Education
  • Marketing
Location

London, United Kingdom

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Country/Regions
  • UK
  • Europe
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Related Sustainable Development Goals
  • SDG4
  • SDG8
  • SDG9
Related Courses
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What will you learn

This integrative workshop aims to develop a deeper understanding of the theoretical and practical aspects to entrepreneurship and start-ups and to develop the essential skills and competencies necessary to develop new ideas into successful business. The Concise Oxford Dictionary defines an entrepreneur as: “a person who undertakes an enterprise or business with the chance of profit or loss; a contractor acting as an intermediary; the person taking effective control of a commercial undertaking … from the French entreprende, to undertake”.

  • Understanding the essentials of entrepreneurship and start-ups.
  • The distinctive features that mark out successful entrepreneurs from non-entrepreneurs (e.g. managers) and are entrepreneurs born or made?
  • Test the new business idea: marketing; operational and financial tests.
  • Business plan, cash flow statement and managing finance.
  • Understand the consumer and market.
  • Develop your marketing plans including social media and technology.
  • Managing the new business, growth and exit.
  • Managing people and teams effectively.
Programme Structure

(17:00 - 17:30) Registration and Arrival Refreshment and Networking

(17:30 - 18:30) PART ONE
Overview and Roundtable Discussion - Challenges and Opportunities for Your Business

(18:30 - 18:45) Tea/Coffee Break

(18:45 - 19:45) PART TWO
Your Journey of Success - Ideas from Home to the Market

(19:45 - 20:00) Tea/Coffee Break

(20:00 - 21:00) PART THREE
Concluding Remark - Next Steps to Join Sudan Stores

End of Workshop

Professor Allam Ahmed is a Fellow (FCIM) and Chartered Marketer of the Chartered Institute of Marketing (CIM), UK; Fellow (FAWB) Academy of World Business, Marketing and Management Development (AWBMAMD), Australia; Fellow (FFPH) Faculty of Public Health, UK; PhD in Economics in two years at Edinburgh Napier University, UK; awarded the Royal Agricultural University (RAU) Scholarship and Prestigious Book Prize for Best MSc/MBA Dissertation; Listed in the Who’s Who in the World 2009-2021 and 2021 Who’s Who in the World Lifetime Achievement Award, Who’s Who in Finance and Business 2009/2010 and Who’s Who in America 2012-2014 published by Marquis Who’s Who, USA. Professor Ahmed spent 15 years (2004-2019) at the University of Sussex Science Policy Research Unit (SPRU) where he established and led Sussex’s most successful postgraduate programme MSc International Management.

Target Participants
  1. The workshop covers materials for all levels from start-ups to business owners.
  2. Managers and directors responsible for management or marketing of their organisations.
  3. Experienced managers who have significant futures-oriented management responsibilities, and who are interested in discovering new ideas to help them marketing their organisations.
  4. Academics including students who are interested in marketing and customer satisfaction and in being part of an engaging educational experience that explore the challenges and opportunities that face none-marketing professionals when they start their own organisations.
  5. Youth, Women, NGOs (voluntary) and civil society groups (public).
  6. Professionals, SMEs, Start-ups and other stakeholders.
Contact Us
To register/enquire about this course and all our various comprehensive list of courses and workshops and if you have any question and/or if you would like to request a training workshop/program not listed in our portfolio please contact our Academic Director Professor Arshi Naim at: arshi@wasd.org.uk with a copy to admin@wasd.org.uk.

London, United Kingdom

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Registration and Fees

To join the workshop, you can either REGISTER online or contact WASD International Coordinator, Mrs Janet Snow: admin@wasd.org.uk.

Included in the workshop fee, the following learning materials will be provided:

  1. Admission to all sessions.
  2. Tea/coffee breaks, lunches and dinners.
  3. All overhead slides (PDF).
  4. Case studies (PDF and video).
  5. Certificate of attendance.
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