Journey of Success: your idea from home to the market

Many people have many new business ideas for a new business venture and they want to become a successful entrepreneurs start their own businesses and work for themselves. The workshop will help participants to grasp the various opportunities generated in the digital economy and help the youth in particular constructs an “ideal role” for their future as an entrepreneurs.

Participants will explore various techniques and skills generate good new ideas such as providing solutions for an existing challenges and problems that other business are facing; opportunities due to recent changes in laws or other changes in the business environment; new products and/or services; new idea to compete with an already existing products and/or services or new technological discoveries entrepreneurs can better understand it and provide it to the market.

This workshop will provide participants with all what they need to do to ensure they are successful in their journey to become a successful business. The workshop will help you to learn how the business environment work and how you can design your successful strategy in the market you targeting.

The workshop will therefore help participants to identify and evaluate opportunities to start their own business and more importantly how to assess and effectively test the viability of their ideas and how to setup, run and grow their business. Central to any business success is the understanding of the centrality of the consumer and the key concepts for analysing the consumer.

Finally, the workshop is a great chance for young people to learn about the facilitator's own personal journey advising and helping many companies turning their performance to very successful businesses.